今年的五一消费，确实没想到

Core Viewpoint - The article discusses the significant changes in travel and accommodation trends during the May Day holiday in China, highlighting the unexpected price increases in flights and hotels, particularly in less popular destinations and county-level accommodations, as well as the growing presence of foreign tourists and older travelers in the tourism market [5][39][51]. Group 1: Travel Trends - The May Day holiday in 2025 is expected to reach a peak in travel popularity, with domestic flight bookings exceeding 5.42 million, a 31% increase compared to the previous year [7]. - Popular destinations are experiencing a price surge, with over 70% of flight prices increasing by 2% to 5% [12]. - The average ticket price for economy class has dropped over 10% year-on-year, but airlines are opting to reduce seat availability rather than lowering prices [15][16]. Group 2: Accommodation Price Changes - Hotel prices have surged, particularly in county and lesser-known scenic areas, with some hotels seeing price increases of over 300% during the holiday [21][36]. - For example, a hotel in Xuchang increased its price from 163 yuan to 672 yuan per night, marking a 312.3% increase [35]. - In major cities, hotel prices have also risen significantly, with increases ranging from 40% to 195% in various locations [33]. Group 3: Changing Demographics of Travelers - There is a notable increase in foreign tourists, with inbound travel orders rising by 173% compared to last year, driven by the expansion of visa-free policies [51][62]. - The demographic of travelers is shifting, with a significant rise in the number of older tourists, particularly those aged 60 and above, who now make up over 35% of visitors in some popular areas [71]. - Younger travelers are increasingly seeking unique experiences in quieter, less commercialized locations, contributing to the rise of county-level tourism [78]. Group 4: Consumer Behavior and Preferences - The article emphasizes a shift towards personalized travel experiences, with travelers seeking tranquility and unique local experiences rather than traditional crowded tourist spots [76][79]. - The rise of "reverse tourism" is highlighted, where lesser-known destinations are becoming more popular, leading to increased demand for accommodations in these areas [39][45]. - Events and concerts are becoming significant attractions, with various performances scheduled during the holiday, appealing to diverse interests [82].