如何拉起几千人线下活动的峰终 | 欧爷

Core Viewpoint - The article emphasizes the importance of sensory marketing in offline events, highlighting how engaging multiple senses can create a unique and memorable experience for participants, especially in large gatherings [10][11]. Group 1: Importance of Sensory Experience - Sensory marketing establishes a biological connection with users, making it a shortcut to capture their attention [10]. - Visual and auditory elements are crucial in leading other senses to engage with the brain's excitement and memory points [11]. - Offline events must provide unique experiences that cannot be replicated online, making them essential for audience engagement [11]. Group 2: Event Structure and Execution - The article discusses the challenge of creating peak moments in a multi-day event, particularly in the context of the 2025 Li Shanyou New Year Course [11][21]. - The event's structure involved a two-day theme followed by a different theme on the third day, requiring careful planning to maintain audience excitement [11][21]. - The peak moments were designed to reinforce collective memory and the event's overarching themes, such as the significance of human uniqueness in the AI era [11][21]. Group 3: Creative Process and Themes - The creative process involved distilling the essence of the event into a broader theme, "Youthful China," reflecting the rise of a new generation of entrepreneurs [22][24]. - The closing video aimed to encapsulate the key takeaways from the three-day course, prompting participants to reflect on their experiences [26][30]. - The article highlights the importance of recognizing every individual's contribution in the event, emphasizing the value of visibility and acknowledgment [32][30].