混沌学园
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单店日均客流破万、备受央视关注,现象级“方志茶馆”背后的商业哲学
混沌学园· 2025-11-10 12:01
在"标准化"席卷一切、"内卷"愈演愈烈的时代,有人却选择慢下来。 他不用流量造势,不靠规模取胜,却用2元葱油粑粑、5元瓜子、8元无限续杯茶饮,把一家茶馆做成了单店日 均客流过万。 他不讨好年轻人,不聚焦外地游客,反而将重心放在了本地老年人身上,成为央视争相报道的城市奇观。 这一次,混沌创新领教欧爷走进长沙地标——东茅街茶馆,对谈东茅街创始人简名。简名是一名"哲人型创业 者",他让商业回到有温度、有灵魂的原点。 简名老师对商业世界、线下生意的理解充满思辨的锋芒,带给人 诸多启发。 当哲学遇见生意,慢与快、形而上与形而下、文化与盈利,会碰撞出怎样的火花?这是一场重新思考"怎样 活、怎样做生意"的思想之旅,你将彻底刷新对"流量"和"规模"的认知。 欧爷:今天我们来到了长沙最近非常热的东茅街茶馆,特别荣幸请来了创始人简名先生。请您简单介绍一下自 己。 简名:我是一个典型的湖南人,祖籍湖南,十几岁生活在长沙。在长沙,我做了三代产品:第一代产品是7UP 购物美学中心。我们是最早提出"城市表白"概念的商业体,就是"I LOVE CS"。 过去11年来,长沙的城市纪录片画面都会出现这个项目,很多长沙品牌也都是从7UP走向全国 ...
购会员送499元善友教授大课
混沌学园· 2025-11-10 12:01
Core Viewpoint - The article emphasizes the significance of the upcoming course "AI's Dawn" by Professor Li Shanyou, which aims to redefine innovation and intelligence boundaries in the context of the AI era [6][7]. Summary by Sections Course Overview - The course "AI's Dawn" is designed to help participants understand the underlying logic of the intelligent era and build new capabilities through "Cognition × Model × Action" [8]. - It will cover various topics including the rise of OpenAI, innovative methodologies, and the philosophy of innovation as exemplified by figures like Elon Musk and SpaceX [12]. Membership Benefits - The article promotes a limited-time offer where purchasing any membership grants access to the course "AI's Dawn," valued at 499 yuan, at a significantly reduced price starting from 998 yuan [4][18]. - Two types of memberships are available: - Basic Membership at 998 yuan, offering 200 selected courses [14]. - Advanced Membership at 1198 yuan, unlocking all 612 courses, including exclusive content [16]. Target Audience - The Basic Membership is suitable for learners looking to establish an innovative thinking framework, while the Advanced Membership is aimed at those seeking in-depth knowledge and comprehensive evolution through AI [15][17]. Promotional Period - The promotional period for the membership and course offer is from November 1 to November 15, highlighting the urgency for potential participants to act quickly [18][19].
HDDI企业版重磅发布:从赋能个体到构筑企业共享大脑
混沌学园· 2025-11-09 02:33
Core Viewpoint - The article emphasizes the need for businesses to leverage AI not just for individual efficiency but to create a shared intelligence within teams, transforming AI tools from isolated applications into a cohesive enterprise asset [1][2]. Group 1: Introduction of HDDI Enterprise Version - HDDI Enterprise Version is launched as a solution designed for team collaboration, cost management, and knowledge asset accumulation [3]. - The enterprise version encompasses all powerful features of the personal Pro version, such as AI consulting and project collaboration, but focuses on management and cost advantages tailored for businesses [5]. Group 2: Cost Efficiency and Management - The enterprise version offers extreme cost efficiency through a shared points pool, allowing all accounts' annual points (36,000 points/year/account) to be pooled together, maximizing resource efficiency [6]. - Unlike the personal Pro version, which resets points monthly, the enterprise version allows points to remain valid throughout the contract period (one, two, or three years) [6]. Group 3: Strategic Value and Knowledge Building - The enterprise version aims to build a shared brain for the entire organization by creating a context that is accessible to all, as opposed to individual contexts in personal AI [9]. - It facilitates the awakening of "static context" through project shared files, where team members can upload documents, allowing the AI engine to analyze and create a knowledge graph [10]. - The AI meeting assistant captures "dynamic context" during meetings, structuring valuable insights for future reference, thus transforming isolated AI tools into a comprehensive understanding of business [11]. Group 4: Key Features of the Enterprise Version - The enterprise version unlocks all flagship features of the HDDI platform for all team members, including the AI consulting feature that autonomously conducts in-depth research and delivers comprehensive strategic reports [13]. - It incorporates unique methodologies and supports collaborative AI project work, allowing team members to mark AI insights for alignment [14]. Group 5: Comparison with Personal Pro Version - A clear comparison highlights the differences between the personal Pro version and the HDDI enterprise version, showcasing advantages such as shared points, long-term discounts, and a focus on enterprise intelligence rather than individual efficiency [15]. Conclusion - The HDDI Enterprise Version not only equips teams with high-quality AI tools but also provides a complete solution to transform daily workflows into enterprise AI assets, emphasizing the importance of retaining team intelligence in the AI era [16][17].
IPO前,明略创始人吴明辉和善友教授都聊了这些……
混沌学园· 2025-11-07 11:05
Core Insights - Minglue Technology officially listed on the Hong Kong Stock Exchange on November 3, 2025, becoming the "first global Agentic AI stock" [1] - The company's growth has been synchronized with the evolution of China's technology industry over the past 19 years, from its entrepreneurial beginnings at Peking University to the current era of large models [1] Group 1: Key Themes from the Dialogue - The dialogue between Professor Li Shanyou and CEO Wu Minghui delves into the pivotal moments that shaped both the individual and the company beyond commercial narratives [2][3] - Wu Minghui articulates how "mathematics" serves as his foundational operating system for understanding the world and solving problems, expressing his appreciation for the "beauty of mathematics" [4] - A profound personal mission is shared, where Wu aspires to inscribe the "mathematical principles of human-machine collaborative trust" on his tombstone, reflecting the romantic pursuit of a scholar-entrepreneur [5] Group 2: Company Challenges and Innovations - Wu recounts a significant challenge faced in 2022, where the company burned through 4 billion in funding, leaving only 200-300 million while facing monthly expenditures exceeding 100 million, leading to layoffs and a collapse of team trust [5] - A "moment of divine inspiration" occurred during the 2025 Spring Festival, where the capabilities of DeepSeek illuminated a path to integrate AI capabilities with the company's core data assets [5] - The new product DeepMiner was strategically developed to focus on a narrow niche—effectiveness advertising data analysis—contrasting with previous broader gambles, showcasing a new approach to strategic pacing, technical feasibility, and organizational capability [5]
现象级文旅地标东茅街茶馆,非标时代的“慢”商业哲学
混沌学园· 2025-11-06 12:21
【对话嘉宾简介】 在这堂课中,你将意外发现, 深刻的哲学思辨居然能完美解决商业实操难题 :从"258定价体系"的形而上与形 而下,到"用拼桌交换诗和远方"的经营策略,再到"方志文化如何落地成盈利模型"。这不仅是一次爆火商业案 例的复盘,更是一场关于商业本质、文化价值与人生母题的思想盛宴。 在标准化席卷一切、内卷化竞争加剧的时代,我们能否开创一条有温度、可持续的"非标"商业路径?带着这个 时代性的追问,混沌创新领教欧爷,走进了长沙的现象级文旅地标—— 东茅街茶馆 。 本次课程首次采用全景对谈形式,深入东茅街茶馆真实经营现场。这不是一堂传统的PPT讲授课, 而是一场在 烟火气中进行的、关于商业底层逻辑的深度思想碰撞。 对谈的另一方,东茅街茶馆创始人简名,是一位罕见的"哲人型创业者",曾主导打造了7up购物美学中心、超级 文和友等知名项目。在这次3.0创业中,他摒弃了追逐流量与规模的惯性路径,提出"古有地方旧志,今有云梦 山海"的文化理念,用2元葱油粑粑、5元花生瓜子、8元一杯无限续水的茶,将一家"破茶馆"做成了日均客流破 万、备受央视与名人学者关注的"城市公共空间"。但在全网传播流量过亿时,他却说:" 2026年 ...
当“人工智能+”成为国家战略,企业如何接住这波政策红利?
混沌学园· 2025-11-06 12:21
"顺大势才能成大事!" 面对人工智能这一历史性的战略机遇,每一个创业者和企业决策者都必须回答:我们该如何理解国家政策?又该如何找准自身生态位,避免在时代大变局中错失 良机? 混沌创新领教、混沌AI领教营营长、混沌⼈⼯智能研究院总教练沈攀老师,深度研究中国经济和宏观政策,解读十四五规划,产业新机会。对AIGC提升业务能 力有深入实践,在混沌 app 上线"AIGC提升业务能力15讲",广受好评。同时,辅导多家企业AI在企业中的落地。其在混沌app上的课程《企业落地AI全局》彻底 打通学员认知,被同学评价为:"开天窗式的讲解,值得多听几遍","贴合实践,又极具高度"。 11月1日,沈攀老师在江阴飞马水城带来了《理解国家战略,看清⼈⼯智能产业变⾰与机会》,以下是演讲精华: " 我们这一代人,幸运的站在时代浪尖上,一边是AI变革世界的澎湃动能,一边是大国复兴的铿锵步伐。" "历史不会通知你正在发生,但它会回头问你:那一刻,你在做什么?" 新的范式已经到来 如果把时针拨回十年前,我们会发现一个影响深远的时代刚刚拉开序幕。 不妨一起回到2015年,那是移动互联网起步的阶段。可以说,中国消费市场过去的二十年,是由互联网驱动 ...
看见真实的AI:中国创业者的十个落地样本
混沌学园· 2025-11-05 13:42
短视频能三分钟产出、客服能昼夜不息、设计师一天做出一个宣传片、制造业实现智能分级、财税专家一键出方案、心理咨询师用 AI 重建爱的链接、还有 AI 原生游戏… … 有时候,最让人感动的不是 AI 有多强,而是它真的开始 " 帮上忙 " 了。 在混沌 2025 AI 应用成果大课的最后一天, AI 应用案例大秀精彩上演 ,经历了百强展演之后,以下是十个最佳案例。其中,马云阳、李洪微、张金鹤三 位同学成为最佳案例。 | 展演顺序 | 同学 | 方案名称 | | --- | --- | --- | | (1): | 邢弢 | AIP多智能体 重塑企业短视频营销 | | 0 | 许连颂 | 按结果收费的全域增长机器人 | | (3) | 胡雯霞 | 品牌设计咨询行业/AI应用方案 | | | 得案 | 变亦用海賊 "智能合规管家+成本优化大脑" | | 5 | 张金鹤 | 出海企业外语培训行业AI应用方案 | | 6 F | 姚凯 | 屠宰行业AI应用方案 | | 7 % | 武晓红 | 财税行业/业务/项目AI | | 8 | 李洪微 | 心理咨询行业项目AI应用方案 | | 9) | 马云阳 | 电子游戏行业/A ...
讣告 | 深切缅怀混沌创业营 2018 级校友王国斌先生
混沌学园· 2025-11-05 13:42
11月3日,泉果基金管理有限公司创始人、总经理,混沌创业营 2018 级校友王国斌先生,因病医治无效,不幸逝世,享年57岁。 王国斌先生一生致力于中国资本市场的发展,深耕投资领域三十余年,以其卓越的专业判断力与温厚的人格魅力,赢得了业内广泛的尊敬与信任。 作为混沌创业营2018级校友,他始终保持着求真、探索与利他的精神。我们深切缅怀他的风范与智慧。 王国斌先生被业内誉为"企业家型投资人", 也是价值投资理念的坚守者与传播者。今日重发他 2018年在混沌创业营的内部分享《一位价值投资者对企业家的 告白》,致敬他留给这个时代的思想与精神。 是投资者的资本参与,成就了企业家的梦想。 著名经济学家凯恩斯本人也是成功的投资者。他说, "随着时间的推移,我越来越相信,正确的投资方法是,把相当大的一笔钱,放在自认为了解且完全相信的企业管理者手中。 哈佛大学教授理查德·J.泽克豪泽(Richard Zeckhauser)是这样形容投资者和企业家的关系的: "投资者就像骑在挎斗摩托里面的那个人,他越是相信驾驶摩托的人的品格和能力,这项投资就越有吸引力。" 认真的价值投资者VS富有冒险精神的企业家,我们是一对反义词吗? 从表面上 ...
一文看透2025-2027,企业AI究竟该怎么干?
混沌学园· 2025-11-02 14:35
Core Viewpoint - AI is no longer a high-tech topic but a critical factor determining the survival of enterprises, with a transformative impact expected between 2025 and 2027 [1] Policy Insights - The Chinese government has set clear goals for AI development, aiming for a 70% application rate of new intelligent terminals and agents in six key areas by 2027 [7] - By 2030, the smart economy is expected to become a significant growth driver, with a 90% application rate [8] - The current AI application rate is around 20%, indicating a substantial growth opportunity [9] Market Analysis - The necessity of AI in business is driven by increased competition and market fragmentation, where companies must adapt to a zero-sum environment [12][13] - Companies are encouraged to identify niche markets and optimize operations to enhance competitiveness [14][15] Strategic Positioning - The AI landscape can be categorized into five levels, from enhancing individual efficiency (L1) to reconstructing entire ecosystems (L5) [17][18][19] - The focus for businesses should shift towards improving overall business efficiency, particularly in levels L2 and above [21] Industry Applications 1. **AI in Consumer Experience** - The challenge lies in accurately capturing diverse consumer preferences, moving from a "scatter" approach to a "precise" one [27] - AI can enhance personalized and dynamic service offerings, crucial for breaking through in the consumer market [28] 2. **AI in Agriculture** - AI can significantly improve agricultural efficiency, such as increasing pig production rates through precise monitoring [29] 3. **AI in Manufacturing** - The real challenge for manufacturing lies in aligning production with market demand, where AI can facilitate system upgrades and optimize operations [31] Implementation Challenges - Companies face three main issues in AI adoption: unclear strategy, superficial application, and lack of skilled personnel [34][35][36] - Addressing these challenges requires strategic planning, identifying suitable business applications, and sourcing the right talent [38][39] Recommendations for Action - Companies should focus on immediate action, strategic planning, and talent acquisition to effectively implement AI solutions [45][46] - A structured approach involving a responsible leader, a business manager, and an AI product manager is essential for successful AI integration [41][44]
执理念之火,共赴“一”的旅程 | 混沌学园七期招生启幕
混沌学园· 2025-11-01 02:34
每 一个 时代的浪潮,都源于一次理念的刷新。 公元前 387年 , 柏拉图在雅典建立学园, 这是西方第一所真正意义上的大学。 他宣告:真正的洞见,绝非对世间流变现象的浅薄感知。它直指不变的理念世界。那是一种对 "必然性"的终极追寻,鞭策人类心智不断向上。 公 元 1440年, 希腊人普勒托在 佛罗伦萨重建柏拉图学园。跨越中世纪的黑暗,柏拉图的哲学点亮了达 ·芬奇、米开朗琪罗与拉斐尔,点亮了欧洲,也点 亮了随之而来的文艺复兴、科学革命与工业文明…… 理念:我们寻找探寻理念的同路人 每个伟大的 企业,起点都是一个坚定的信念 。 当AI重构人类的知识与创造力,时代再次需要勇敢的探路者。他们走的路不宽,更像一扇"窄门"——要舍弃喧嚣,舍弃表面的成功。 穿 过这扇门的人,往往都 带 着某种"执念" :他们不只是做产品、做增长,而是在寻找那个支撑自己一生的"为什么"。 在混沌,我们称之为"理念"。 它不是空谈,而是将心注入事业的实践。 有的人像马斯克,想把人类送上火星;有的人想让AI更懂人性;有的人,只是想让一杯茶、一个品牌、让世界变得更好一点,更有温度一点。 如果你也是一个 力求 创新、 相信 认知、仍然愿意为理念而战 ...