Cheersson(SZ:002976) 东吴汽车黄细里团队·2025-05-01 14:53Core Viewpoint - The company reported its 2024 annual results and 2025 Q1 results, showing a mixed performance with revenue growth but a decline in net profit, indicating challenges in profitability despite revenue expansion [2][3]. Revenue and Profit Analysis - In 2024, the company achieved revenue of 1.774 billion, a year-on-year increase of 12.51%, but reported a net loss of 25 million, reversing from profit to loss [2]. - For Q1 2025, revenue reached 448 million, up 38.84% year-on-year but down 27.37% quarter-on-quarter, with a net profit of 13 million, reflecting a 2.17% increase year-on-year and a 6.32% increase quarter-on-quarter [2]. Business Segment Performance - The automotive sector generated 1.478 billion in revenue for 2024, accounting for 83.29% of total revenue, with a year-on-year growth of 29.7% and a gross margin of 18.64%, down 3.02 percentage points [3]. - The mobile communications segment saw revenue of 161 million, representing 9.08% of total revenue, but experienced a significant decline of 51.1% year-on-year [3]. - Precision metal components and automotive electronics contributed approximately 1.130 billion and 555 million in revenue, growing 27.75% and 33.76% respectively [3]. Cost and Expense Management - The company faced increased expense ratios in 2024 due to business scale expansion, with sales, management, financial, and R&D expense ratios at 2.51%, 12.04%, 1.21%, and 6.24% respectively, all showing year-on-year increases [3]. - In Q1 2025, the expense ratios improved, with sales, management, financial, and R&D ratios at 1.83%, 9.49%, 0.64%, and 5.76% respectively, indicating better cost control [3]. Strategic Developments - The company secured a long-term contract as a designated supplier for a well-known domestic automaker's electronic control air suspension system, with an estimated sales value of 1.08 billion over a 10-year project lifecycle [5]. - The company is expanding its international footprint by acquiring land in Mexico for 22.18 million RMB to enhance its production capabilities for the North American market [6]. Profit Forecast and Valuation - The company revised its net profit forecasts for 2025-2026 to 54 million and 73 million respectively, with an expected net profit of 98 million in 2027, reflecting growth rates of 36% and 34% for 2026-2027 [7]. - The corresponding price-to-earnings ratios for 2025-2027 are projected at 46x, 34x, and 26x, maintaining a "buy" rating [7].