五一小长假,多地疯狂“抢游客”
虎嗅APP·2025-05-02 03:38

Group 1 - The article discusses the recent surge in consumer incentives, particularly during the May Day holiday, with various regions offering substantial consumption vouchers to attract tourists [2][10][11] - Notable regions like Qinghai, Henan, and Sichuan have allocated significant funds for tourism consumption vouchers, amounting to 30 million, 50 million, and 68 million respectively [2][10] - The overall strategy aims to boost domestic demand and service consumption, which are crucial for economic growth, especially during the holiday season [11] Group 2 - Despite the influx of tourists, there is a disparity in consumer spending, with many tourism operators reporting lower spending per visitor compared to previous years [5][21] - Data indicates that over 240 million people are expected to travel during the May Day holiday, with tourism revenue projected to exceed 120 billion, recovering to 83% of 2019 levels [15] - Some cities, like Beijing and Hangzhou, are experiencing higher visitor numbers than in 2019, while others report a decline in group tours and overall spending [16][19] Group 3 - The article highlights the necessity for innovation in tourism products and improved service awareness among operators to address the challenges faced by the industry [25] - There is a growing sentiment that while consumption vouchers are beneficial, their effectiveness is hampered by complicated usage processes and low redemption rates [24] - The tourism industry is witnessing a trend of new attractions emerging, indicating a shift towards product diversification amidst increasing competition [25]