Core Viewpoint - The article emphasizes the transformation of the automotive industry in China, highlighting BMW's commitment to innovation and collaboration with local partners as it adapts to the rapidly changing market landscape [4][5][10]. Group 1: BMW's Strategy in China - BMW has established itself as a significant player in China, with over 7 million users, and views China as its largest market and innovation hub [9][10]. - The company has integrated local technological advancements, such as AI and collaboration with Chinese firms like Huawei and Alibaba, to enhance its product offerings [11][20]. - BMW's "Home in China" strategy reflects its deep commitment to the Chinese market, aiming to co-create technology and drive innovation alongside local enterprises [10][11]. Group 2: Future of Automotive Industry - The automotive industry is undergoing a significant transformation, moving beyond mere technological advancements to a systematic integration of these technologies into products [15][20]. - BMW is focused on balancing innovation with sustainability and quality, ensuring that its vehicles remain a worthwhile investment for consumers [21][25]. - The introduction of the "New Generation" models signifies BMW's commitment to electric and digital innovations while maintaining its core values of driving pleasure and safety [25][26]. Group 3: Globalization and Cooperation - BMW's leadership emphasizes the importance of international cooperation, asserting that global interdependence is crucial for innovation and market success [33][34]. - The company maintains a diverse powertrain strategy, offering multiple driving options to cater to varying consumer preferences across different markets [30][31]. - BMW's experience serves as a model for other Chinese companies aspiring to expand globally, highlighting the necessity of embracing globalization despite current geopolitical challenges [33][34].
对话宝马集团董事长齐普策：融入中国，需要“慢思考”与“快进化”