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问界M9卖太好,引来低价围攻
汽车商业评论·2025-05-02 16:05

Core Viewpoint - The article discusses the competitive landscape of the SUV market in China, particularly focusing on the surge of mid-size and large SUVs that are targeting the Tesla Model Y and other established models, indicating a shift in consumer preferences and market dynamics [4][15][21]. Group 1: Market Dynamics - The mid-size SUV segment, particularly the Tesla Model Y, has seen significant competition from domestic brands like Zeekr, Leado, and Zhijie, which are launching electric SUVs at lower prices with better configurations [4][16]. - In 2024, the cumulative retail sales of the SUV market in China reached 11.31 million units, a year-on-year increase of 9.7%, with large and mid-large SUVs growing by 52.5% [16][15]. - The large and mid-large SUV market accounts for 14.6% of the total SUV market, indicating potential for further growth, especially in the electric vehicle segment [16][15]. Group 2: New Model Launches - Several new large SUVs were launched at the 2025 Shanghai Auto Show, including the Lynk & Co 900, Changan Deep Blue S09, and others, all featuring three-row seating and competitive pricing [5][7][11]. - The common features among these new models include high comfort levels, advanced technology, and luxury elements, aiming to differentiate themselves in a crowded market [13][18]. Group 3: Competitive Strategies - Domestic brands are strategically launching new models to capture market share from successful competitors like the Model Y, with a focus on offering better value for money [4][21]. - The article highlights that the competition is expected to intensify in 2026, with more brands entering the large SUV market, particularly targeting the 25-40 million yuan price range [13][21]. Group 4: Consumer Preferences - Consumers are increasingly attracted to large SUVs due to their competitive pricing compared to the Model Y, with many new models offering features that cater to family needs [17][21]. - The demand for large SUVs is driven by the desire for spacious interiors and advanced features, which have become standard expectations in this segment [18][20].