县城零食大王联姻，一年卖出500多亿

Core Viewpoint - The article discusses the emergence and growth of discount supermarkets in China, particularly focusing on the listing of Hunan Mingming Hen Mang Commercial Chain Co., Ltd. and its rapid expansion in lower-tier cities [2][4]. Group 1: Company Overview - Hunan Mingming Hen Mang has submitted its listing application to the Hong Kong Stock Exchange, with approximately 58% of its stores located in county towns and rural areas, indicating a deep penetration into the lower-tier market [2]. - The company has shown significant revenue growth, with projected revenues of RMB 42.8 billion, RMB 102.9 billion, and RMB 393.4 billion from 2022 to 2024, reflecting a compound annual growth rate (CAGR) of 203.0% [3]. - The merger of two leading snack chains, "Zero Snacks" and "Zhao Yiming Snacks," has positioned Mingming Hen Mang as a major player in the snack retail sector [3]. Group 2: Industry Trends - The discount retail sector in China is experiencing a transformation, with a notable increase in the number of stores, as evidenced by Mingming Hen Mang and other brands like "Hao Xiang Lai" both surpassing 15,000 stores [4]. - The retail industry is witnessing a shift towards lower prices and higher value, with consumers increasingly seeking products that offer better quality at lower costs, a trend referred to as "quality-price ratio" [9][11]. - The overall discount retail market is projected to reach RMB 2.28 trillion by 2025, with a CAGR of 11.0% from 2022 to 2025, indicating robust growth in this segment [24]. Group 3: Competitive Landscape - Major players in the discount retail space, such as Aldi and Sam's Club, are adopting hard discount models, which focus on reducing costs through supply chain optimization and operational efficiency [21][24]. - The rise of private label products is becoming a significant trend, with companies like Aldi achieving over 90% of their product offerings as private labels, which allows for lower prices and higher quality control [33]. - The competition in the discount retail sector is intensifying, with brands needing to innovate and differentiate themselves to maintain market share and consumer trust [36][37].