一周新消费NO.307｜BY FAR即将退出中国市场；佳得乐官宣代言人王鹤棣

New Product Launches - Anmuxi has launched a new protein yogurt, containing 5.4g of protein per pack and reducing sugar content by over 50% compared to its original Greek yogurt [4] - Glico has introduced four new flavors of Pocky, enhancing the crunchiness by approximately 21% and ensuring zero trans fats [4] - Luxi River has released a new butter rice cake, featuring a unique blend of Yunnan Pu'er coffee and rich butter [4] - Yili has unveiled a new yogurt drink with green grape flavor, now available on various e-commerce platforms [5] - Wei Chuan has launched a limited edition packaging of its Five Black Milk, made from five black ingredients [7][25] Brand Collaborations and Endorsements - Gatorade has announced actor Wang Hedi as its new brand ambassador, alongside the launch of a new electrolyte sports drink [10] - White Elephant and Wei Long have collaborated to introduce a new spicy noodle product [12] - Hongxing Erke has appointed actor Yu Shi as its first global brand ambassador [13] - Starbucks has launched its "Star Delivery" service on JD.com, becoming the first restaurant brand to integrate its membership system with the platform [13] Investment and Financing Activities - Mu Yuan Food Co. has announced plans to list on the Hong Kong Stock Exchange to enhance its international strategy [15] - Jiushi Intelligent has completed a $100 million B3 round of financing, marking a record for single-round financing in the autonomous driving sector [15] - Functional tea brand Ryl has secured $15 million in B round financing to expand its retail distribution in the U.S. [15] - Haidilao has invested in Suzhou Huixi Equity Investment Center, acquiring a 20% stake [20] Market Trends and Consumer Behavior - The introduction of new flavors and healthier options in the beverage and snack sectors indicates a shift towards health-conscious consumer preferences [4][5][10] - The collaboration between brands suggests a trend of leveraging partnerships to enhance product offerings and market reach [10][12][13] - The focus on innovative packaging and limited editions reflects a strategy to attract younger consumers and create buzz around products [7][25]