“五一”消费实探：深圳水贝和热门商圈消费者购金热情不减

Core Insights - The article highlights the sustained consumer interest in gold purchases during the "May Day" holiday, despite fluctuations in gold prices, particularly in the Shenzhen Shui Bei area [1][4][5] - Major gold jewelry brands are actively promoting their products during this critical holiday period, indicating its importance for sales [2][11] Consumer Behavior - Consumers in Shenzhen Shui Bei are showing strong enthusiasm for gold purchases, with some even traveling from other regions to buy gold [4][5] - Young consumers are increasingly comparing prices and making more rational choices regarding brands and prices, reflecting a shift in purchasing behavior [6] Market Trends - The price of gold jewelry in Shenzhen has seen a decline, with prices around 780 yuan per gram, down nearly 60 yuan from previous peaks [5] - Brand gold stores have also reduced their prices to below 1000 yuan per gram, with some promotional discounts available during the holiday [7] Promotional Activities - Major gold jewelry brands are engaging in various promotional activities during the holiday, such as strategic partnerships and product launches [12][13] - For instance, Shanghai Lao Feng Xiang signed a strategic cooperation agreement with other companies to enhance brand promotion and product development [12] Global Market Context - The World Gold Council reports a significant increase in global gold demand, with the first quarter of 2023 seeing an average gold price of $2860 per ounce, a 38% year-on-year increase [10] - The overall demand for gold is supported by its dual role as both a decorative item and an investment asset, despite potential pressures on gold jewelry consumption in the Chinese market [10]