企业培训 | 未可知 x 杭州联合银行：AI工具赋能银行营销提效课程

Core Viewpoint - The article discusses the application of artificial intelligence (AI) in banking, highlighting a presentation by Zhang Ziming, Vice President of the Unknown AI Research Institute, aimed at enhancing marketing and productivity through AI tools in Hangzhou United Rural Commercial Bank [1][13]. Group 1: AI Development and Applications - Zhang Ziming provided an overview of the evolution of AI, emphasizing the rise of AIGC (Artificial Intelligence Generated Content) technology and its transformative impact on content creation across various fields [5]. - AIGC technology is fundamentally different from traditional decision-making AI, enabling efficient generation of diverse content forms such as text, audio, images, and videos [5]. Group 2: AI in Banking Marketing - The presentation detailed multiple applications of AI in banking marketing, including the use of AI prompts and intelligent agents to accurately identify customer needs and generate personalized marketing copy [7]. - AI can facilitate the rapid creation of various documents such as promotional materials, marketing plans, and meeting minutes, significantly enhancing work efficiency [7]. - Features like AI+PPT can assist in creating marketing activity reports, while AI+image and AI+video capabilities can generate visuals and promotional videos, adding creativity and appeal to marketing efforts [7]. Group 3: AIGC Technology Potential - Zhang Ziming showcased successful applications of AIGC technology in different sectors, such as award-winning AI-generated artwork and popular AI-composed songs, illustrating the technology's vast potential [9]. - The discussion included the future prospects of AIGC technology in banking, such as integrating AIGC models into risk management systems, customer marketing, and optimizing mortgage loan processes, providing new ideas and directions for business development [9]. Group 4: Engagement and Future Outlook - An interactive segment allowed attendees to guess which images and texts were AI-generated, fostering lively discussions and deepening understanding of AI technology [11]. - The successful event energized the digital transformation efforts of Hangzhou United Bank, with participants expressing a deeper understanding of AI applications in banking and anticipation for future integration of AI technologies [13][16].