Shandong Sinocera Functional Material (SZ:300285) 券商中国·2025-05-05 23:21Core Viewpoint - In April, multiple third-party investment advisory firms faced penalties from regulatory authorities due to various compliance violations, highlighting ongoing issues in the industry regarding marketing practices and internal controls [1]. Summary by Sections Penalties and Violations - At least 9 third-party investment advisory firms were penalized in April, with actions ranging from warning letters to suspension of new client acquisitions for six months [1]. - Common violations included unregistered personnel, misleading marketing statements, inadequate management of new media live broadcasts, insufficient client suitability assessments, and poor compliance and internal control measures [1]. Specific Cases - Tianxiang Wealth Management (Qingdao Branch): Received a warning for employing unregistered staff and misleading marketing practices [2][3]. - Tianxiang Wealth Management: Ordered to rectify issues related to unqualified personnel, exaggerated claims, and lack of risk disclosures in investment advice [4]. - Hexun Information Technology: Faced penalties for ineffective management of staff conduct and misleading marketing practices [5][6]. - Shanghai Rongzheng Enterprise Consulting: Received a warning for not appointing a compliance officer and lacking a compliance management system [7]. - Shanghai Shiji Investment Consulting: Penalized for inadequate client suitability management and misleading marketing content [8][9][10][11]. - Liduoxing (Shanghai) Investment: Ordered to rectify misleading marketing content and unregistered personnel providing investment advice [12][13]. - Shanghai Zhongguangyun Securities Consulting: Penalized for misleading marketing and inadequate management of new media live broadcasts [14][15][16][17]. - Qimingxing Cloud Data: Faced penalties for unregistered personnel providing investment advice and lack of reasonable basis for investment recommendations [18][19][20][21]. - Shandong Shenguang Consulting: Received a warning for inadequate compliance management and failure to publicly display registered advisors' information [22][23].