于东来事件，谁在逼着企业家沉默？

Core Viewpoint - The article discusses the conflict between the founder of Pang Donglai and the influencer Chai Dui Dui, highlighting the broader implications of online defamation and the challenges faced by businesses in a digital environment where negative information spreads rapidly and often without accountability [2][9][12]. Group 1: Incident Overview - The conflict began on April 5, when Chai Dui Dui accused Pang Donglai of making excessive profits from selling jade, claiming to have evidence [3]. - Pang Donglai responded by publicly sharing sales data, pricing standards, and even third-party product testing results, while also offering refunds for quality issues [3]. - The situation escalated between May 2 and 3, with Pang Donglai threatening to withdraw from his business and shut down operations if legal actions were not taken against Chai Dui Dui [4]. Group 2: Industry Implications - The article emphasizes that this incident reflects a larger issue within the industry, where businesses are often forced to prove their integrity in the face of unfounded accusations, leading to a reactive rather than proactive stance [9][10]. - Similar incidents have occurred in the industry, such as with Jinlongyu and Three squirrels, where companies faced public scrutiny despite their efforts to clarify and rectify issues [11][12]. - The article argues that the current environment rewards those who spread negativity while punishing honest businesses, creating a cycle of distrust and fear [11][12]. Group 3: The Role of Social Media and Capital - The article points out that social media platforms prioritize emotionally charged content over factual accuracy, leading to a situation where negative information spreads faster than positive [18][19]. - It highlights that the current economic model incentivizes controversy and emotional engagement, with capital backing those who create divisive content [19][20]. - The article suggests that this environment has led to a "data Darwinism" where honest businesses struggle to survive while those engaging in negative practices thrive [22][29]. Group 4: Business Practices and Future Considerations - Pang Donglai's business model, which includes high employee benefits and a commitment to transparency, is presented as a potential solution to the current challenges faced by businesses [30][31]. - The article argues for a shift towards a more humane capitalism that values long-term trust and value creation over short-term emotional engagement [34][35]. - It concludes by calling for a cultural awakening where consumers consciously choose to support ethical businesses and reject low-quality, sensational content [34][35].