读研报 | “流动的中国”，五一出行有何新亮点？

Core Insights - The travel data during the May Day holiday indicates a significant increase in long-distance travel willingness, with an average travel duration of 5.2 days, reflecting a 15% year-on-year increase [2][3] - There is a notable rise in travel demand in smaller cities, with high-end hotel bookings in county-level areas increasing over 80% compared to last year, indicating a trend of consumption upgrading [6][7] - Both inbound and outbound tourism are experiencing growth, with a 27% year-on-year increase in daily outbound travelers during the holiday, and a 173% increase in inbound travel orders [9][10] Group 1: Long-Distance Travel - The willingness for long-distance travel has surged, with data showing a daily average of 2.93 billion people traveling during the holiday, an 8% increase from the previous year [2] - The average travel duration for domestic trips has extended to 5.2 days, indicating a shift towards deeper travel experiences [3] Group 2: Small City Consumption - High-end hotel bookings in county-level areas have seen an increase of over 80%, showcasing a trend of consumption upgrading among residents in smaller cities [6] - The travel heat in smaller cities is reflected in the 25% year-on-year growth in tourism market activity, outpacing larger cities by 11 percentage points [6] Group 3: Inbound and Outbound Tourism - The daily average of outbound travelers is projected to reach 2.15 million, marking a 27% increase compared to last year [9] - Inbound tourism has also seen a significant rise, with a 173% increase in orders for inbound travel during the holiday period [10]