深度专题 | 提振消费的“关键”？

Core Viewpoint - The article emphasizes the importance of consumption promotion policies in the context of economic growth pressures and external demand constraints, highlighting the need for effective measures to stimulate domestic consumption and improve residents' income and spending capacity [2][3][32]. Group 1: Historical Review of Consumption Promotion Policies - China's consumption promotion policies can be categorized into direct fiscal subsidies (e.g., rural subsidies, trade-in subsidies, consumption vouchers) and indirect support policies (e.g., tax exemptions) [2][11]. - The first round of rural subsidies (2009-2012) had significant effects, with a total of 765 billion yuan invested, leading to sales of 6,597.6 billion yuan, achieving a fiscal multiplier of 8.6 [24][27]. - Local governments primarily use consumption vouchers to stimulate various sectors, including tourism and dining, with funding sources from local finances and businesses [19][21]. Group 2: Factors Restricting Consumption - Short-term constraints on consumption recovery include slow income recovery and supply-side limitations, with property and transfer income only recovering to about 75% of pre-pandemic levels [4][40]. - Structural unemployment and damaged household balance sheets further limit consumption, with housing loans constituting 53.8% of total loans, making residents sensitive to housing price fluctuations [48][50]. - Long-term demographic changes, such as aging populations and mismatched supply and demand in services, pose additional challenges to consumption growth [5][53]. Group 3: Expectations for Consumption Promotion - Future consumption policies are expected to focus on increasing income and reducing expenses, with an emphasis on improving the social security system and developing the service sector [6][64]. - The government aims to enhance service consumption, with policies potentially expanding to include subsidies for sectors like dining, accommodation, and tourism [66][69]. - Improving income distribution and social security mechanisms is anticipated to play a significant role in boosting consumption in the medium to long term [74][76].