Block：暴跌 20%，逆风之下 “小角色” 更受伤

Core Viewpoint - Block's recent quarterly performance has significantly deteriorated, with both revenue and profit growth declining and falling below market expectations [10] Group 1: Overall Performance - Block reported total revenue of $5.77 billion for Q1 2025, showing a year-over-year decline of 3.1%, which is below the market expectation of a 4.4% growth [1] - The core revenue growth, excluding Bitcoin trading, decreased from 10.8% in the previous quarter to 7.6%, also below the expected 10.5% [1] - Gross profit grew by only 9.3% year-over-year, a sharp decline from 14.1% in the previous quarter and below the market expectation of 10.9% [7] Group 2: Cash App Performance - Cash App's core revenue, excluding Bitcoin trading, only grew by 9.4% to $1.58 billion, falling into single-digit growth, significantly below the previous quarter's 14% growth [2] - The monthly active users of Cash App remained stagnant at around 57 million, with year-over-year growth dropping to 0% [3] - Cash inflow for Cash App grew by only 8%, down from 12% in the previous quarter, indicating a slowdown in user engagement [4] Group 3: Square Performance - Square's revenue grew by 7.1% year-over-year, which is a slight slowdown from 8.7% in the previous quarter, while market expectations were for a growth of 9.6% [4] - Total payment volume processed through Block's ecosystem was $56.8 billion, with a year-over-year growth rate of only 4.5%, a significant drop from 7.7% in the previous quarter [5] - Payments through Cash App experienced a year-over-year decline of 32%, highlighting the struggles of Cash App Pay [5] Group 4: Profitability and Cost Management - The operating profit for the quarter was $330 million, which was about 9% lower than market expectations [7] - Marketing expenses increased by nearly 14% year-over-year, outpacing revenue and gross profit growth, indicating pressure on profitability [7] - Despite efforts to cut costs, including layoffs of about 8% of employees, there has been no significant improvement in profitability metrics [7] Group 5: Guidance and Future Outlook - Block's guidance for the next quarter indicates a gross profit of $2.45 billion, growing by only 9.5%, which is below the market expectation of $2.53 billion [8] - The full-year gross profit growth guidance has been lowered from 15% to 12%, suggesting limited growth acceleration in the latter half of the year [8] - The overall market sentiment has been negatively impacted by the disappointing performance and lowered guidance, leading to a significant drop in stock price [10]