去过日本才明白：内卷的尽头，不是拼低价，而是……

Core Viewpoint - The article discusses the phenomenon of "involution" in consumer markets, highlighting how similar offerings in shopping streets and centers lead to a lack of uniqueness and excitement in consumer experiences [1][2][3]. Group 1: Examples of Involution - Many famous shopping streets in China offer nearly identical products, such as the same stinky tofu and glass beads, which detracts from the local experience [1] - Major shopping centers feature similar luxury brands and products, making shopping feel like a monotonous game of buying the same items in different locations [2][3]. Group 2: Causes of Involution - Involution occurs because businesses tend to replicate each other's offerings, leading to a lack of differentiation in the market [4][8]. - The example of Shimokitazawa in Tokyo illustrates how the influx of chain stores diminished the area's unique character, resulting in decreased foot traffic [5][7][8]. Group 3: Solutions to Involution - To combat the loss of uniqueness, Shimokitazawa began to reject chain stores and instead welcomed distinctive small shops, such as those selling organic vegetables and exclusive records [10][11][12]. - This strategy successfully revitalized the community, demonstrating that uniqueness can attract consumers and restore vibrancy [12]. Group 4: Unique Business Models - The article highlights a flagship store of Tommy in Tokyo that offers exclusive items not available in other locations, emphasizing the value of uniqueness in a saturated market [13][14]. - The concept of limited availability is compared to Michelin-starred restaurants, suggesting that uniqueness is a rare and valuable resource in a world of sameness [15]. Group 5: Learning Opportunities - The article promotes a study trip to Japan, focusing on how low-growth environments can foster innovative business models and unique consumer experiences, featuring insights from renowned social psychologist Minoru Miura [16]. - The trip aims to explore new opportunities in the Chinese consumer market over the next 20 years [16].