Core Insights - The 137th Canton Fair has shown remarkable growth despite global economic uncertainties, with a total exhibition area of 1.55 million square meters and approximately 74,000 booths, attracting around 31,000 participating companies [1][2] - The fair has successfully attracted a record number of overseas buyers, with 288,938 attendees from 219 countries and regions, marking a 17.3% increase compared to the previous session [2][3] Group 1: Event Highlights - The fair's first phase attracted 148,585 overseas buyers, while the second phase saw 195,851 buyers, indicating a strong international interest [1][2] - Emerging markets remain the largest source of buyers, with 187,450 from Belt and Road countries, a 17.4% increase, accounting for 64.9% of total attendees [2][3] Group 2: Innovation and Technology - The fair introduced a new live streaming platform in collaboration with 36Kr, focusing on innovative methodologies and product differentiation, which has become a key discussion point [3][5] - Featured products included AI live streaming cameras, portable espresso machines, and smart electric suitcases, showcasing a blend of future technology and lifestyle innovation [4][5] Group 3: Engagement and Impact - The live streaming sessions attracted over a million viewers, highlighting the industry's focus on innovation and the importance of engaging with global trends [5] - The discussions emphasized the need for companies to adapt to changing market dynamics and leverage innovation as a core driver for global competitiveness [5]
6天18场、超百万观看,与36氪一同探秘「爆棚」的广交会
36氪·2025-05-07 12:55