研报 | 2025年第一季OLED显示器出货量年增175%

Core Viewpoint - The OLED monitor market is experiencing rapid growth, with significant increases in shipment volumes expected through 2025, driven by new product launches and market demand [1]. Group 1: Market Overview - OLED monitor shipments are projected to reach approximately 507,000 units in Q1 2025, representing a year-on-year increase of 175% [1]. - By the end of 2025, total shipments are expected to hit 2.58 million units, with an annual growth rate of 81%, and overall penetration in the display market will rise to 2% [1]. Group 2: Brand Performance - Samsung leads the OLED monitor market with over 22% market share in Q1 2025, with its 49-inch product accounting for 40% of its shipments [2]. - ASUS has climbed to the second position in market share, closely trailing Samsung by less than one percentage point, and achieved the highest monthly shipment volume in February and March [3]. - MSI holds the third position with a 14% market share, benefiting from a 63% year-on-year growth in overall monitor shipments and a staggering 36-fold increase in OLED shipments [4]. - LG Electronics (LGE) ranks fourth with a 13% market share, but is expected to fall behind due to a lack of strong product offerings in the 27-inch UHD segment [5]. - Dell is currently in fifth place with an 11% market share, anticipating an increase in its ranking due to new product launches aimed at the business market [6].