去掉滤镜的上海车展，成了行业转折点

Core Viewpoint - The automotive industry is shifting its focus from marketing hype to product technology and user value, marking a turning point for the Shanghai Auto Show [2][18]. Group 1: Event Overview - The 2025 Shanghai Auto Show experienced a decline in initial media day traffic compared to previous years, with the peak attendance occurring during the public days, attracting over one million visitors during the extended May Day holiday [2]. - Historical automotive exhibitions emphasize product display and technical exchange, as seen in events like the Munich and Paris auto shows, which cater to both industry professionals and the public [2]. Group 2: Industry Dynamics - The number of new automotive brands has significantly decreased, with only four original new car manufacturers remaining prominent: Li Auto, NIO, Xpeng, and Leap Motor, while traditional automakers have gained more visibility at the auto show [6]. - Traditional automakers are leveraging their advantages in large-scale manufacturing, supply chain stability, and cost control, which have become critical in a turbulent industry [8]. Group 3: Technological Advancements - The industry is moving towards a more realistic portrayal of technology, with companies focusing on demonstrating their core technologies rather than relying on marketing jargon [9][13]. - The introduction of stricter safety standards for electric vehicle batteries, such as the new national standard GB38031-2025, emphasizes the importance of battery safety and performance [10][11]. Group 4: User Experience and Innovation - Companies are increasingly prioritizing user experience and practical innovations, with several brands announcing plans for L3 conditional autonomous driving vehicles [15]. - The development of line-controlled chassis technology is set to enhance vehicle performance and safety, allowing for better maneuverability and response times [17].