上海车展｜流量退场，车企开始比拼安全与体验

Core Viewpoint - The automotive industry is shifting from an "eyeball economy" to a focus on quality and user experience, emphasizing rational competition and technological advancements in products [1][5][23]. Industry Trends - The 2023 Shanghai Auto Show marked a transition where the focus shifted from celebrity appearances to product technology and user experience [2][5]. - The penetration rate of new energy vehicles in China is projected to exceed 40% by Q1 2025, with L2-level assisted driving features being equipped in over 60% of new vehicles [3]. Safety as a Competitive Edge - Battery safety has become a primary concern for consumers, especially with the increase in electric vehicle ownership and related accidents [8][9]. - New regulations for battery safety, effective from July 2026, are the strictest to date, prompting companies to enhance their safety measures [9][13]. - Companies like Geely and Zhiji have introduced advanced battery safety technologies, with Zhiji's products exceeding the new standards by monitoring for 24 hours without incidents [10][12]. Technological Depth and User Experience - The automotive industry is experiencing a trend of product homogenization, making it essential for companies to focus on user-specific needs and detailed functionalities rather than just hardware specifications [16][23]. - Brands like NIO and Zhiji are innovating by addressing specific user pain points, such as outdoor activities and family needs, through unique product features [17][18][20]. - Zhiji's new model, the L6, has successfully combined aesthetic appeal with practical features, addressing urban consumers' needs for comfort and usability [21][23]. Conclusion - The automotive sector is moving towards a more rational and user-centric approach, where safety, technology, and tailored user experiences will define competitive advantages in the coming decade [5][23].