XIAOMI(HK:01810) 第一财经·2025-05-10 05:59Core Viewpoint - Xiaomi's high-end model SU7 Ultra faces backlash over misleading advertising regarding its carbon fiber dual-channel hood, leading to customer dissatisfaction and demands for refunds [1][2][4]. Group 1: Customer Complaints - Multiple SU7 Ultra pre-order customers claim that the advertised carbon fiber dual-channel hood does not match the actual product, which lacks the promised internal modifications and functionality [2][4]. - A group of over 300 customers has formed to demand refunds, citing that the high-priced option is merely decorative rather than functional as initially advertised [1][4][5]. Group 2: Company Response - On May 7, Xiaomi issued an apology and proposed a compensation plan, offering a limited-time option to switch back to the aluminum hood for undelivered orders and providing 20,000 points for those who had already received the car [3][5]. - The company acknowledged that the previous communication regarding the hood's features was unclear, stating it provides some airflow and cooling functions beyond just aesthetic replication [3]. Group 3: Market Position and Sales - The SU7 Ultra was officially launched on February 27, priced at 529,000 yuan, and has reportedly surpassed 10,000 pre-orders, achieving its annual sales target ahead of schedule [5]. - The model aims to be the "fastest" four-door production car, equipped with advanced features such as a racing-grade cooling system and a chassis tuned for performance [5].