Core Viewpoint - The successful launch of "Greentown Chaoming Oriental" in Shanghai, which sold all 120 units in one day for a total of 6.988 billion yuan, highlights the resilience and strength of the luxury real estate market in Shanghai [1][4]. Group 1: Project Overview - "Greentown Chaoming Oriental" is located in the Xuhui Riverside area and is recognized as the "national single-price land king" project [1]. - The project includes units priced from over 40 million yuan to nearly 154 million yuan, with six top-floor duplexes exceeding 100 million yuan [1]. - The land was acquired by Greentown for 4.8 billion yuan, with a floor price of 131,000 yuan per square meter, marking a significant investment in the luxury segment [2][3]. Group 2: Market Context - The project broke the previous record for the highest land price in Shanghai, surpassing the 2016 record set by Ronshine China [2]. - The average selling price for the units is approximately 195,000 yuan per square meter, making it the second-highest new project price in Shanghai [3]. - The luxury market in Shanghai has shown stability, with 32 luxury "daylight" projects (units sold out on the first day) recorded last year, all priced above 100,000 yuan per square meter [4][5]. Group 3: Sales Performance - The rapid sales of "Greentown Chaoming Oriental" reflect a broader trend in the Shanghai luxury market, where high-end properties continue to perform well [4]. - In March, another luxury project, "Kerry Jinling Huating," sold out 158 units within three hours, indicating strong demand in the high-end segment [5]. - In April, 25.7% of the total residential transactions in Shanghai were for high-end properties priced over 10 million yuan, further demonstrating the market's robustness [5].
卖了超70亿！小米退掉的地变身豪宅