
Core Viewpoint - The resurgence of inbound tourism in Shanghai has created significant opportunities for the tourism and hospitality sectors, leading to increased demand for multilingual guides and enhanced service offerings to cater to diverse international visitors [3][4][16]. Group 1: Inbound Tourism Growth - Inbound tourism orders during the recent "May Day" holiday surged by 130% year-on-year, with cities like Shanghai, Shenzhen, and Beijing becoming popular destinations [3]. - The demand for multilingual guides has increased sharply, particularly for languages such as Japanese, Korean, and Spanish, reflecting the growing diversity of inbound tourists [4][5]. Group 2: Changes in Service Requirements - Tourists are increasingly seeking personalized and themed travel experiences, which has raised the bar for tour guides' skills and knowledge [5]. - A new initiative in Shanghai aims to select "city ambassadors" who will not only guide but also provide specialized local knowledge and services [5]. Group 3: Restaurant Industry Adaptations - Restaurants like Haidilao have adapted to the influx of foreign tourists by incorporating performance elements such as traditional Chinese opera, enhancing the dining experience [8][10]. - The presence of international visitors has led to a 10% increase in overall revenue for some restaurants, with 25% of their customers being inbound tourists [10]. Group 4: Traditional Brands Innovating - Traditional establishments like the Green Wave Pavilion are witnessing a rise in foreign clientele, prompting them to diversify their service offerings and menu items to cater to different tastes [13][14]. - The Green Wave Pavilion has made significant adjustments to its menu and service style, including the introduction of shared dining options to accommodate foreign dining habits [15][16]. Group 5: Industry Insights - The continuous growth of inbound tourism is beneficial for various sectors, including culture, dining, accommodation, and shopping, creating new opportunities for industry professionals [16]. - There is a need for enhanced training in multilingual skills and the development of customized tourism products to better serve international visitors [16].