Hongqi Chain(SZ:002697) 36氪·2025-05-13 09:35Core Viewpoint - The article discusses the expansion strategy of Mixue Ice City into Brazil, highlighting its plans to import Brazilian agricultural products and establish a local presence in the market [2][3]. Group 1: Expansion Plans - Mixue Ice City signed a memorandum of understanding with ApexBrasil to enhance its supply chain by increasing the import of Brazilian agricultural products, including coffee beans and fruit products [2]. - The company plans to invest at least 4 billion RMB in materials over the next 3-5 years, which is expected to create 25,000 jobs in Brazil [2]. - The first store in Brazil is set to open this year, along with the construction of a supply chain factory to achieve localized production and sales [2]. Group 2: Market Potential - Brazil, as the largest economy in Latin America with a population of approximately 220 million, presents significant growth potential for ready-to-drink beverages due to its young consumer base and high disposable income [3]. - Mixue Ice City currently leads the industry with over 46,000 global stores, including more than 5,000 overseas locations across 12 countries since opening its first international store in Vietnam in 2018 [3].