Core Viewpoint - Mixue Ice Cream is expanding into the Brazilian market, planning significant investments in local agricultural products and establishing a supply chain [1][2]. Group 1: Company Expansion - Mixue Ice Cream signed a memorandum with ApexBrasil to increase the import of Brazilian agricultural products, including coffee beans and fruit products [1]. - The company plans to invest at least 4 billion RMB in agricultural procurement over the next 3-5 years, which is expected to create 25,000 jobs [1]. - The first store in Brazil is set to open this year, along with plans to build a supply chain factory [1]. Group 2: Market Context - The economic cooperation between China and Brazil has deepened, with China being Brazil's largest trading partner and export destination [1]. - Brazil, as the world's largest coffee producer, plays a crucial role in trade relations with China [1]. - The competitive landscape in the domestic tea beverage market has intensified, prompting many brands, including Mixue Ice Cream, to explore overseas markets for growth opportunities [2].
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