XIAOMI(HK:01810) 新华网财经·2025-05-14 11:28Core Viewpoint - The article discusses the recent challenges faced by Xiaomi Group, particularly regarding the controversies surrounding its SU7 Ultra model, which has led to significant consumer backlash and legal issues. Group 1: Company Challenges - Xiaomi's founder Lei Jun described the past month as one of the most difficult periods since the company's inception, citing emotional struggles and a temporary halt in social media interactions [1] - Following a serious accident involving the Xiaomi SU7, which resulted in three fatalities, the company faced a public relations crisis that affected its leadership visibility and communication [1] - The SU7 Ultra model is now embroiled in a controversy over false advertising claims, with hundreds of potential buyers seeking to return their vehicles due to dissatisfaction with the advertised features [1] Group 2: Product Details - The Xiaomi SU7 Ultra was launched on February 27, priced at 529,900 yuan, and aimed to be the "fastest" four-door production car, featuring advanced technology and performance specifications [2] - Despite the controversies, the SU7 Ultra has reportedly achieved over 10,000 orders, surpassing its annual target ahead of schedule [2] Group 3: Consumer Reactions - A significant number of potential SU7 Ultra buyers, exceeding 300, have formed groups to advocate for a no-loss return policy, indicating widespread dissatisfaction with the product [1] - The order screenshots for the SU7 Ultra have become a commodity on second-hand platforms, with prices ranging from 1.5 to 9.9 yuan, and some sellers reporting high sales volumes [4][7]