集体退车退钱，小米越闹越大

Core Viewpoint - The article discusses the challenges faced by Xiaomi in the automotive sector, particularly regarding the SU7 Ultra model, highlighting issues of false advertising and customer dissatisfaction, which reflect broader industry concerns about trust and accountability in the electric vehicle market [1][21][35]. Group 1: Customer Issues and Reactions - Multiple owners of the Xiaomi SU7 Ultra have demanded refunds due to the carbon fiber hood not performing as advertised, leading to accusations of false advertising [3][4][6]. - Xiaomi acknowledged the discrepancies in their product claims and issued a public apology, offering compensation in the form of loyalty points to affected customers [7][9][13]. - The controversy has sparked significant backlash from consumers, who feel that Xiaomi's response has not adequately addressed their grievances [13][20]. Group 2: Product Performance and Safety Concerns - Following a series of incidents, Xiaomi limited the SU7 Ultra's maximum horsepower from 1548 to 900, requiring owners to complete a track test to unlock the full power [18][20]. - This decision has been met with criticism, as many believe it undermines the vehicle's appeal and disregards customer input [20][21]. Group 3: Industry Context and Implications - The article places Xiaomi's challenges within the broader context of the electric vehicle industry, where trust and safety are paramount, especially as new players enter the market [23][25][31]. - The shift in consumer expectations and the evolving relationship between car manufacturers and buyers are highlighted, indicating a need for greater accountability and transparency in the industry [27][28][32]. - Xiaomi's experience serves as a cautionary tale for other companies in the sector, emphasizing the importance of maintaining consumer trust and addressing issues proactively [29][35].