新财富·董秘特辑 | 柳新仁：一位新时代董秘20年的职业进阶史

Core Viewpoint - The article highlights the significance of the role of a company secretary (董秘) in bridging the gap between the enterprise and the capital market, emphasizing their contribution to corporate governance and investor relations management, particularly in the context of the evolving Chinese capital market [1]. Group 1: Career Development of Liu Xinren - Liu Xinren, the company secretary of Jiahe Foods, transitioned from a procurement manager to a key figure in connecting the company with the capital market over two decades [3]. - His pivotal career moment occurred during the IPO preparation phase, where he led the team through the intense process of IPO application, culminating in Jiahe Foods' successful listing on the A-share market in April 2021 [4]. - Post-IPO, Liu's responsibilities shifted towards regulatory compliance, market capitalization management, and investor communication, earning him multiple accolades for his professional capabilities [5]. Group 2: Strategic Transformation of Jiahe Foods - Jiahe Foods, initially known for its plant-based creamers, faced challenges due to changing consumer preferences and competition, prompting a strategic pivot towards coffee as a new growth avenue [8]. - The company capitalized on the rising coffee consumption trend, increasing from 9 cups per person in 2022 to 16.74 cups in 2023, and had already invested in coffee production capabilities since 2017 [9]. - Liu spearheaded a significant capital operation, raising 725 million yuan through a private placement to expand coffee production capacity, which includes various coffee products [9][10]. Group 3: Role and Challenges of a Company Secretary - The role of a company secretary extends beyond mere compliance; it involves maintaining corporate stability and managing investor relations post-IPO [14]. - Liu emphasized the importance of managing expectations and effectively communicating the company's strategies and long-term value to investors, balancing transparency with strategic messaging [15]. - The company secretary acts as a central figure in coordinating communication among various stakeholders, ensuring that the company's interests are represented accurately [16][17]. Group 4: Conclusion on the Role of Company Secretaries - Liu's career trajectory exemplifies the evolving role of company secretaries as vital contributors to corporate governance and strategic decision-making, particularly in navigating complex capital market dynamics [19]. - The article underscores the need for company secretaries to possess a deep understanding of both regulatory frameworks and market conditions, positioning them as essential players in fostering trust and transparency between companies and investors [19].