雷军，投出一个IPO

Core Viewpoint - The article highlights the upcoming IPO of Hangzhou Tongshifu Cultural (Group) Co., Ltd., a leading brand in China's copper cultural and creative products market, emphasizing its unique business model and strong backing from Xiaomi [1][8]. Company Background - Founded by Yu Guang in 2013, Tongshifu started as a copper crafts business and has become the top brand in the copper cultural products market in China, with an online average transaction value exceeding 750 yuan [1][11]. - The company has received significant investment from Xiaomi and its ecosystem, with Lei Jun describing it as the most Xiaomi-like company outside of the Xiaomi ecosystem [1][8]. Business Model and Product Offering - Tongshifu's core product line focuses on copper cultural products, which accounted for approximately 95.4% to 96.6% of total revenue from 2022 to 2024, with revenues projected to be 480 million yuan, 488 million yuan, and 551 million yuan respectively [11]. - The company has successfully created a variety of original IPs, launching hundreds of new products each year, and has established a strong online presence, ranking first in the copper cultural product category on major e-commerce platforms [12]. Financial Performance - The company has shown profitability over the past three years, with net profits of 57 million yuan, 44 million yuan, and 79 million yuan [11]. - The revenue from self-developed IPs has been significant, contributing around 94.1% to 93.7% of total revenue from 2022 to 2024 [12]. Market Position and Strategy - Tongshifu holds a market share of 35.0% in the overall copper cultural products market and 44.1% in online sales as of 2024, indicating a strong competitive position [12]. - The company is actively expanding its offline presence with nine direct stores and 54 authorized dealers, while also planning to enter international markets, including Taiwan and the United States [13]. Industry Context - The article discusses the rise of the "Guzi Economy," which refers to the emerging consumer phenomenon around cultural and creative products, particularly those related to popular IPs [14][16]. - The success of other companies in this space, such as Pop Mart and Bluku, illustrates the potential for growth and investment in the cultural and creative sectors [16][17].