盐财经·2025-05-15 09:39Core Viewpoint - The article discusses the launch of the new Wei brand MPV, Gao Shan, which aims to provide a family-friendly vehicle that addresses the unique needs of Chinese multi-generational families, offering luxury and comfort at a competitive price point [3][5]. Group 1: Product Features and Design - The Gao Shan 8 and Gao Shan 9 are priced at 309,800 yuan and 353,800 yuan respectively, providing a more affordable alternative to luxury MPVs like the Alphard [3]. - Gao Shan 8 features a length of 5280 mm, a wheelbase of 3145 mm, and a flexible cargo space ranging from 435 liters to 1901 liters, designed for both family and business use [8][10]. - Gao Shan 9 has a length of 5410 mm and a cabin depth of 3823 mm, with a flat floor design that maximizes usable space [10]. - The vehicle includes innovative features such as a "super refrigerator," "super cinema," and "super sofa," enhancing the overall user experience [12][15]. Group 2: Technology and Performance - The Gao Shan is built on a dedicated new energy MPV platform, allowing for a flat floor design that enhances space flexibility [17][19]. - The vehicle utilizes the Hi4 performance version intelligent four-wheel drive technology, which ensures efficient power output and enhances spatial adaptability [21][23]. - The Coffee Pilot Ultra intelligent driving assistance system, equipped with 27 high-precision sensors, supports various driving scenarios, enhancing safety and convenience [24]. Group 3: Safety Features - The Gao Shan emphasizes safety with a high-strength steel structure, achieving an 81.96% high-strength steel ratio, and advanced collision testing facilities [27][29]. - The vehicle includes over 20 intelligent safety features as standard, ensuring comprehensive protection for all passengers [30]. - The battery safety system meets the highest industry standards, with extensive testing to ensure reliability under extreme conditions [32][34]. Group 4: Market Positioning and Consumer Insight - The article highlights the gap in the MPV market where many vehicles focus on business use rather than family needs, which Gao Shan aims to address [7][11]. - The design philosophy of Gao Shan is centered around understanding and accommodating the dynamic space needs of families, making it a practical choice for various family activities [11][36].