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小米汽车销量已连续3周环比下滑

Core Viewpoint - Xiaomi's SU7 vehicle sales have experienced a continuous decline in recent weeks after reaching a peak in week 16, indicating potential challenges in maintaining sales momentum and customer satisfaction [1][2]. Sales Performance - In weeks 16 to 19, Xiaomi's total vehicle sales were recorded at 0.72 million, 0.70 million, 0.57 million, and 0.52 million respectively, with the SU7 model sales at 0.67 million, 0.64 million, 0.52 million, and 0.47 million [1]. - Following the "3·29 Xiaomi SU7 explosion incident," sales initially dropped but showed a brief recovery before declining again, with sales figures of 0.71 million, 0.46 million, 0.58 million, and 0.67 million during weeks 13 to 16 [1]. Recent Issues - The SU7 Ultra model has faced negative publicity due to issues related to the carbon fiber hood promotion, leading to dissatisfaction among consumers and demands for a no-damage return policy [1]. - Recent reports indicate that the SU7 Ultra's weekly sales have fallen to around 400 units due to various factors, including power lock issues, declining second-hand car value, and rumors of online order cancellations [2]. Market Context - In April, amidst positive sales reports from other new car manufacturers, Xiaomi reported a monthly delivery of over 28,000 vehicles, reflecting a month-on-month decline of 3.4% [2].