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谁会拿下星巴克中国?

Core Viewpoint - Starbucks is exploring various options for its China business, including the potential sale of a stake, in response to challenges in the market and to optimize its business structure for growth opportunities [1]. Group 1: Business Strategy and Market Position - Starbucks has engaged with private equity firms, tech companies, and other parties to assess its options for the China market, which is its second-largest market [1]. - The company has over 7,750 stores in China, with net revenue of approximately $740 million for the quarter ending March 31, while local competitor Luckin Coffee reported net revenue of $1.2 billion during the same period [1]. - Starbucks is facing macroeconomic and competitive pressures in China, particularly from local brands like Luckin Coffee and Cotti Coffee [1]. Group 2: Future Plans and Market Outlook - Potential bidders are expected to submit initial feedback in the coming weeks, although Starbucks may ultimately decide not to pursue any transaction [2]. - The CEO of Starbucks indicated that after adjusting product offerings and prices, there are signs of improvement in the China market, expressing a commitment to long-term growth in the region [2]. - The company is open to exploring long-term partnerships, similar to strategies employed by McDonald's and Yum! Brands in their China operations [2]. Group 3: Stock Performance - Starbucks' stock has declined by 25% since its peak on February 28 [3].