新茶饮出海赛道持续升温 品牌全球化如何做局？

Core Viewpoint - The article discusses the rapid rise of Chinese new tea brands in the Southeast Asian market, highlighting their innovative products and business models, while also addressing the challenges they face in global supply chain construction and achieving long-term profitability in overseas markets [1]. Group 1: Market Trends - Chinese new tea brands are accelerating their listings, attracting significant attention in the capital market [1]. - These brands have quickly gained popularity among local consumers in Southeast Asia [1]. Group 2: Challenges and Strategies - The article raises questions about how brands can tackle challenges related to global supply chain construction [1]. - It also explores strategies for achieving long-term stable profitability in overseas markets [1]. - The potential for expansion into mature markets in Europe and America is discussed [1].