FBeauty未来迹·2025-05-16 11:13Core Viewpoint - The article discusses the launch of the "Initiative for Promoting Brand Value Construction" by the China Fragrance, Flavor and Cosmetic Industry Association, emphasizing a strategic shift in the Chinese fragrance and cosmetics industry from "traffic competition" to "value-driven" approaches, aiming to enhance brand value and quality [2][4][11]. Group 1: Initiative Overview - The initiative is centered around five key action paths: innovation-driven, quality-focused, scientific management, integrity in operations, and collaborative progress, addressing industry pain points [4][7]. - The initiative aims to transform "Chinese manufacturing" into "Chinese brands," providing a clear direction for companies in brand value construction [4][11]. Group 2: Action Paths - Innovation-Driven: Companies are encouraged to increase R&D investment to overcome technological bottlenecks and integrate cultural elements into brand identity [4][5]. - Quality-Focused: Emphasizes the importance of a robust quality management system throughout the supply chain to ensure product safety and sustainability [4][6]. - Scientific Management: Proposes the use of a "brand value assessment model" to diagnose brand development and optimize strategies based on data-driven insights [5][8]. - Integrity in Operations: Calls for transparency and honesty in brand communication to combat false advertising and promote a fair market environment [6][7]. - Collaborative Progress: Encourages learning from global brand management practices and enhancing international competitiveness through cross-industry collaboration [7][11]. Group 3: Brand Value Assessment System - The "China Fragrance and Cosmetic Brand Value Assessment System" was introduced as a tool to quantify brand value through measurable indicators, aiding in strategic implementation [8][11]. - The assessment system combines quantitative and qualitative evaluations, focusing on factors like profit, marketing investment, and R&D investment, with over 18 sub-dimensions for comprehensive brand strength measurement [8][11]. Group 4: Industry Implications - The simultaneous release of the initiative and the assessment system signifies the beginning of a "brand value awakening" era in the Chinese fragrance and cosmetics industry, providing a dual approach of theory and practice for high-quality development [11]. - As the brand value concept deepens, Chinese fragrance and cosmetics companies are expected to transition from "follower" to "leader" in the global market [11].