外国「水果贵族」，集体沦为中国土特产

Core Viewpoint - The article discusses the transformation of high-end fruits in China, highlighting the decline in prices and the shift from luxury to common goods due to increased domestic supply and changing consumer behavior [3][22]. Group 1: Market Dynamics - The high-end fruit market, exemplified by brands like 百果园, has seen a significant downturn, with plans for rapid expansion now replaced by store closures and losses [3][4]. - The price of blueberries has dropped to around 60 yuan per kilogram, marking the lowest price in a decade due to oversupply [6][8]. - China's blueberry planting area reached 1.4382 million acres in 2024, a 44% increase since 2020, solidifying its position as the world's largest producer [8][9]. Group 2: Consumer Behavior - Chinese consumers have shown a willingness to embrace lower prices for high-end fruits, leading to a significant reduction in prices for items like cherries and durians [11][13]. - The phenomenon of high-end fruits becoming affordable is attributed to the Chinese market's ability to adapt and produce these fruits domestically [22][23]. Group 3: Supply Chain and Technology - The increase in supply is supported by advancements in agricultural technology, including improved cultivation techniques and the introduction of high-yield blueberry varieties [32][34]. - The shift to direct supply models, such as "产地直供," has reduced costs and waste in the supply chain, further driving down prices [40][41]. Group 4: Quality Concerns - Despite the lower prices, there are concerns about the quality of high-end fruits, as rapid production increases may lead to inferior products [46][48]. - The lack of standardized management practices in fruit cultivation has resulted in quality degradation, highlighting the need for improved agricultural standards in China [51][56]. Group 5: Future Outlook - For China to transition from a fruit-producing country to a fruit powerhouse, maintaining quality is essential, which poses a significant challenge for the industry [57][59].