“一个吉利” 加速成形：确定的和未知的

Core Viewpoint - Geely Auto aims to consolidate its resources and brands to enhance competitiveness in a challenging market environment, moving away from its previous fragmented structure [3][4]. Financial Performance - In Q1, Geely's new car sales reached 704,000 units, a 48% year-on-year increase; revenue was 72.5 billion yuan, up 25%; and net profit attributable to shareholders was 5.67 billion yuan, reflecting a 264% increase [4]. Strategic Moves - Geely announced plans to acquire the remaining shares of its U.S.-listed subsidiary, Zeekr, aiming for full privatization and delisting from the NYSE [4][5]. - The integration of Zeekr into Geely is seen as a step towards improving resource utilization and brand synergy [5][10]. Management Changes - Following the merger, key management changes include Gan Jiayue becoming CEO of Geely Auto Group, while An Conghui will take over as CEO of Geely Holding Group [7][8]. - The restructuring aims to streamline operations and enhance collaboration among Geely's various brands [7][11]. Cost Reduction Goals - Geely's management targets a cost reduction of over 15% in R&D, management, and marketing after the merger with Zeekr, with an overall efficiency increase of over 5% [8][9]. - The company aims to save at least 900 million yuan in R&D expenses in Q2 compared to the previous year [8]. Brand Positioning - Post-merger, Zeekr will be positioned as a global luxury tech brand, while Lynk & Co will focus on the global high-end new energy market, and Geely Galaxy and China Star will target mainstream markets [11][12]. Integration Challenges - The integration of Zeekr into Geely raises questions about resource allocation and operational efficiency, especially given the different incentive mechanisms between the two companies [11][12]. - Employees of Geely and Zeekr express concerns about job security and changes in their roles following the merger [5][10].