降薪求职的医药代表，不愿离场

Core Viewpoint - The pharmaceutical industry is experiencing a significant transformation due to policy changes such as centralized procurement and anti-corruption measures, leading to a stark divide in the fortunes of pharmaceutical representatives and companies, with some thriving while others struggle [6][7][15]. Group 1: Industry Challenges - The pharmaceutical industry is facing a "big earthquake" with half of the listed pharmaceutical companies expected to see their performance rise while the other half declines in 2024 [7]. - The implementation of centralized procurement has drastically reduced profit margins, with some products seeing profit drop from 10 times to just 10% [18][21]. - The anti-corruption campaign has led to a significant reduction in marketing expenses for pharmaceutical companies, with many companies cutting their sales expense ratios by over 70% from 2019 to 2024 [16][17]. Group 2: Impact on Pharmaceutical Representatives - Pharmaceutical representatives are experiencing a "frozen and fiery" situation, with some enjoying salary increases while others face layoffs and reduced income [6][8]. - The number of pharmaceutical representatives has been drastically reduced, with companies like 恒瑞医药 and 石药集团 cutting their sales teams by 42.7% and 54% respectively from 2019 to 2023 [22]. - The once lucrative profession is now fraught with uncertainty, as representatives face increased pressure to meet performance targets amid tightening regulations and market conditions [25][26]. Group 3: Future Opportunities - Despite the challenges, some representatives believe that the pharmaceutical industry remains a sunrise industry, with opportunities for growth in areas like online pharmaceutical sales [31][32]. - The importance of professionalism and knowledge in the role of pharmaceutical representatives is increasing, as they must now rely on clinical data and research to engage with healthcare professionals [29][30]. - The shift towards a more transparent and regulated environment may lead to the elimination of unethical practices, allowing for a more sustainable industry in the long run [29][34].