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贝壳(纪要):如果 3 季度楼市变差,可能有更多支持政策

Financial Report Key Information Review - Total revenue for Q2 2023 was RMB 20,204 million, representing a year-over-year increase of 21% [1] - Existing home revenue was RMB 6,050 million, up 49% year-over-year [1] - New home revenue reached RMB 8,404 million, a 42% year-over-year increase [1] - Gross profit was RMB 6,350 million, with a gross profit margin (GPM) of 25.5% [1] - Operating profit was RMB 2,978 million, showing a significant increase of 215.3% [1] - Non-GAAP net profit was RMB 3,561 million, with a net profit margin (NPM) of 21.6% [1] Management's Strategic Focus - The company is enhancing its home decoration business by improving product design and project management capabilities, with project managers achieving a 156% year-over-year increase in average monthly orders [2] - In the rental service sector, the company manages over 500,000 rental properties, focusing on improving default management and renewal rates [2] AI Technology Application - An AI-driven housing search system has been launched in two cities, capturing 40% of homepage traffic [2] - Over 200,000 agents are using tools that allow them to manage more than 2.5 million clients, improving efficiency metrics [2] - An AI property maintenance system has been adopted by 110,000 agents, servicing 400,000 homeowners [2] Market Outlook - The second-hand housing market showed strong recovery in Q1, with a 16% year-over-year increase in transactions, driven by policy effects that lowered purchasing thresholds [3] - In major cities like Beijing and Shanghai, second-hand home prices remained stable or slightly increased [4] - The new home market was stable, with a slight year-over-year decline of 0.4% in sales [4] - The company anticipates a typical seasonal slowdown in Q2, but expects a slight year-over-year increase in second-hand transaction volume [5] - The impact of international trade tensions on the real estate market is being closely monitored, with a focus on maintaining stable homeowner sentiment [5]