36氪未来消费·2025-05-18 11:58Group 1: On's Q1 Performance - On reported a net sales of 727 million Swiss francs in Q1 2025, a 43% year-on-year increase, exceeding market expectations [2] - Net profit decreased by 38% to 56.7 million Swiss francs, with a net profit margin dropping to 7.8% due to rising costs and market expansion investments [2] - The EMEA market saw a sales increase of 33.6% to 169 million Swiss francs, while the Americas grew by 32.7% to 437 million Swiss francs, and the Asia-Pacific market surged by 130.1% to 120.6 million Swiss francs, now accounting for 16.6% of total revenue [2][3] Group 2: Under Armour's Financial Struggles - Under Armour reported a revenue decline of 9% to 5.2 billion USD for the fiscal year 2025, with a net loss of 200 million USD [4] - The fourth quarter saw an 11% revenue drop to 1.2 billion USD, with a net loss of 67 million USD [4] - The company initiated a turnaround plan focusing on premium products for members and targeting the Asia-Pacific market, particularly China, as a growth core [5] Group 3: ASICS Q1 Growth - ASICS achieved a record revenue of 208.3 billion JPY in Q1 2025, marking a 20% increase year-on-year [6] - The net profit rose by 18% to 31.6 billion JPY, with operating profit increasing by 32% to 44.5 billion JPY [6] - Performance running shoes and sports leisure products saw significant growth, with the latter category increasing by 49.6% [6] Group 4: Starbucks' Strategic Moves in China - Starbucks is exploring various options for its China business, including potential equity sales, and has reached out to private equity firms for feedback [7][8] - The company reported a 5% year-on-year revenue growth in China, reaching 739.7 million USD, with a 9% increase in store count to 7,758 [8] Group 5: Lululemon's Community Engagement - Lululemon celebrated the 10th anniversary of its Align™ yoga pants with a large community event in Beijing, attracting over 5,000 participants [10] - The Align™ product line has expanded significantly since its launch, becoming a flagship series for the brand [10] Group 6: Market Trends and New Product Launches - The low-sugar tea beverage market in China is experiencing rapid growth, with a sales increase of 41% expected in 2024 [23] - Starbucks launched new ready-to-drink tea latte products, tapping into the growing demand for tea-based beverages in China [15] - HOKA introduced the MAFATE X, a new trail running shoe, enhancing its product lineup [17]