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第一天几万步逛Bakery China!我们看到了啥?点进来带你一起沉浸式逛展!
东京烘焙职业人·2025-05-19 09:01

Core Insights - The article highlights the trends and innovations showcased at the 2025 China Bakery New Product Launch Week, indicating that these trends will likely shape the industry in 2026 [2][3]. Group 1: Event Overview - The 2025 China Bakery New Product Launch Week took place from May 19 to May 22, 2025, at the Shanghai Hongqiao National Exhibition Center [5][93]. - The event featured numerous exhibitors presenting new products, including pre-mixed powders and innovative frozen desserts, emphasizing aesthetics and emotional value [11][24]. Group 2: Product Trends - There is a noticeable increase in the variety of frozen desserts, with a focus on appealing designs and flavors that resonate with younger consumers [24]. - The introduction of new product combinations, such as puff pastry and cake, reflects a trend towards creative culinary fusions [19]. - Traditional products like mooncakes are being reimagined with new flavors and concepts, including medicinal ingredients and Western-style fillings [49]. Group 3: Market Dynamics - The event showcased a growing interest in light meals and meal kits, indicating a shift in consumer preferences towards healthier and more convenient options [55][58]. - The presence of renowned chefs and industry leaders at the event highlights the importance of expertise and innovation in driving market trends [62]. Group 4: Future Outlook - The article suggests that the trends observed at the event will influence the baking industry significantly in the coming years, particularly in product development and consumer engagement strategies [2][3].