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【深度分析】2025年4月份全国乘用车市场深度分析报告

Overall Market - The report provides an in-depth analysis of the passenger car market in China, focusing on production and sales data for April 2025, highlighting a total production of 2,229,665 units for narrow passenger vehicles, with wholesale and retail figures of 2,190,326 and 1,754,874 units respectively [11][14]. - Year-on-year growth rates for various vehicle categories show a mixed performance, with sedans experiencing a 15.32% increase in production, while MPVs and SUVs saw declines of 25.8% and 11.6% respectively [11][12]. Vehicle Category Segmentation - The report details the performance of different vehicle categories, indicating that sedans accounted for 821,392 units in retail sales, marking a 13.3% increase year-on-year, while SUVs reached 847,013 units with a 16.4% growth [18][19]. - The overall market share for sedans, SUVs, and MPVs is analyzed, showing that sedans hold a significant portion of the market, with SUVs also gaining traction [18][19]. Country-Specific Market Analysis - The report includes a breakdown of market shares by country, indicating that domestic brands have a strong presence, with a retail sales figure of 1,150,025 units, representing a 30.6% share [23][29]. - The performance of foreign brands varies, with German brands experiencing a decline in sales, while Japanese brands maintain a stable market presence [23][29]. Brand Positioning - The analysis highlights the market positioning of various brands, with luxury brands like Mercedes-Benz and BMW facing challenges, while domestic brands continue to grow [28][30]. - The report notes that mainstream joint ventures are also experiencing a decline in sales, indicating a shift in consumer preferences towards domestic brands [28][30].