朱啸虎投的第一个日本项目，前SHEIN日本负责人创业的家具出海品牌获6.5亿日元融资｜36氪首发

Core Viewpoint - The article discusses the recent A-round financing of the cross-border e-commerce company "Kagu E-commerce," which aims to integrate Chinese furniture supply chain resources to provide high-quality and cost-effective furniture products to overseas markets, particularly Japan [4][5]. Company Overview - "Kagu E-commerce" was established in May 2024 and is headquartered in Tokyo, Japan. The company focuses on brand operation to offer a wide range of furniture products to overseas consumers, initially targeting the Japanese market [5]. - The platform has launched over 2,500 products, with nearly 30,000 SKUs, including sofas, tables, chairs, mattresses, and ergonomic chairs. The company plans to increase the product count to 5,000-8,000 by the end of the year [3][5]. Market Positioning - The Japanese furniture market is dominated by offline basic brands and high-end designer brands. Kagu E-commerce aims to fill the market gap with a light inventory model that aggregates verified quality products from China, offering design diversity and price advantages [6]. - For example, a sofa produced by the Chinese supply chain is priced at only 1/2 to 1/5 of similar high-end brands in Japan [6]. Operational Strategy - Kagu E-commerce has established a strategic partnership with the home design software CoolJia, allowing users to design and directly order corresponding products, creating a closed loop of "design-selection-fulfillment" [6]. - The company has optimized its supply chain management by deeply binding with domestic suppliers and establishing some front warehouses in Japan to enhance last-mile fulfillment efficiency [6]. Future Plans - The company has initiated a brand upgrade plan and is set to sign Japanese national star Honda Keisuke as a spokesperson to strengthen local trust [7]. - Kagu E-commerce plans to expand into South Korea and Southeast Asia by the end of the year while further optimizing its supply chain system to improve product launch speed [7]. Investor Insights - Investors express confidence in Kagu E-commerce's innovative product development model, which efficiently integrates the furniture supply chain from countries like China, providing high-quality and diverse products at competitive prices [7]. - The founder, Liu Sanyong, has a successful track record in building the Japanese market for SHEIN, which adds credibility to Kagu E-commerce's potential for success in the furniture e-commerce sector [7].