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「跳楼机」红了,华语乐坛黄了
36氪·2025-05-19 13:44

Core Viewpoint - The status of internet songs has dramatically changed, transitioning from being considered "non-mainstream" to gaining acceptance on mainstream platforms like music variety shows [3][12][16]. Group 1: Rise of Internet Songs - The song "Don't Let Love Wither" has become a viral hit, with over 1.17 million users on a short video platform [5]. - Another internet song, "Jumping Machine," has also gained significant popularity, appearing in multiple music shows [6]. - The discussion around whether internet songs should be featured on mainstream stages is intensifying on social media [9][10]. Group 2: Historical Context - Internet songs were once viewed as low-quality music, often characterized by simple melodies and crude lyrics, limiting their presence on mainstream platforms [12][15]. - The breakthrough of songs like "Mouse Loves Rice" in 2005 marked a turning point, showing that simple, catchy songs could achieve massive commercial success [23][24]. - The success of "Two Butterflies" and "You Are My Rose" by singer Pang Long exemplifies the lucrative potential of internet songs, with earnings exceeding 200 million [33][36]. Group 3: Cultural Impact - The rise of internet songs has led to a cultural shift, with many artists now embracing this genre, blurring the lines between mainstream and internet music [16][19]. - The phenomenon of "KTV" and "square dance" culture has further propelled internet songs into the public consciousness, making them a staple in social gatherings [63][65]. - The viral nature of songs like "Little Apple" demonstrates the ability of internet songs to reach global audiences, even winning international awards [70][74]. Group 4: Current Trends - The advent of short video platforms has created an environment where internet songs can proliferate rapidly, often following a formulaic approach to songwriting [80][82]. - The focus on catchy hooks and repetitive melodies has led to a surge in similar-sounding songs, making it challenging for traditional music to compete [90][91]. - Despite the commercial success of internet songs, there is a growing concern about the quality and depth of music being produced, as seen in the limited discussion surrounding new releases from established artists [93][96].