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国泰海通|食饮:首选新消费、高成长
国泰海通证券研究·2025-05-19 14:20

Core Viewpoint - The article emphasizes the structural growth driven by new consumption trends, highlighting the resonance of channel and category innovation in boosting the performance of consumer goods [2][3]. Group 1: New Consumption Trends - New consumption represents a structural dividend, with channel and category innovations driving growth. The retail efficiency is improving, and the younger demographic is increasingly contributing to consumption [2]. - The consumer landscape is evolving with a clear shift towards new channels and product categories, driven by regional differentiation in consumer groups and rising demands for diverse products [2]. Group 2: Consumer Goods and Alcohol Industry - The consumer goods sector is favored for new consumption and high growth potential, while the liquor industry is seen as seeking a bottom but showing significant configuration value [3]. - The liquor industry is currently in a phase of inventory cycle adjustment, with most companies relying on market share gains in core markets and the performance of mid-tier and lower-tier products [3]. - The article notes that the attributes of liquor products are being reshaped, enhancing their fast-moving consumer goods characteristics, which will benefit companies that adapt to FMCG operational logic [3]. Group 3: Investment Recommendations - The liquor sector shows configuration value due to potential dividends, with leading companies having dividend yields close to or exceeding 3% [3]. - Dynamic valuations in the liquor sector have reverted to historically low levels, with potential catalysts such as stabilization in housing prices and domestic demand policies [3]. - Stock selection should prioritize companies with strong market share logic [3].