Core Insights - The overall growth rate of foreign trade is slowing down, with a slight recovery expected in 2024, as export locations shift from Europe and the United States to Southeast Asia and emerging markets [1][6] - Foreign trade B2B companies are prioritizing refined operations to enhance revenue and risk resilience, with 3-5% of net profits allocated to digital transformation, and 15-25% of that for SaaS tool procurement [1][16] - The SaaS market for foreign trade B2B is projected to reach approximately 7.8 billion yuan in 2024, with a growth rate of 29.8% [2][42] Group 1: Market Environment - The export growth rate for various categories has slowed in 2023 compared to 2022, but a slight recovery is anticipated in 2024, particularly in machinery and equipment [6] - B2B e-commerce is becoming increasingly dominant in the overall foreign trade market, accounting for about 70% of cross-border e-commerce transactions [6][8] Group 2: Digital Transformation and SaaS - Digital transformation is seen as a solution to the challenges faced by foreign trade companies, including market anchoring, customer acquisition, and cost reduction [11] - The digitalization level of foreign trade B2B companies is approximately 40%, with a willingness to invest 3-5% of net profits in digital initiatives, particularly in SaaS tools [16][18] Group 3: SaaS Product Categories - Foreign trade B2B SaaS can be categorized into four main areas: business growth, operational management, cross-border payment, and compliance [18] - The integration of product functions is leading to a more unified approach to foreign trade operations, with tools for website building, marketing, and customer management becoming increasingly interconnected [22] Group 4: AI Integration - AI is being utilized in various marketing scenarios, such as content generation and customer data analysis, with a focus on enhancing decision-making capabilities [25][35] - The application of AI in ERP systems is evolving, transitioning from basic efficiency improvements to more complex decision-making support [35][37] Group 5: Competitive Landscape - The foreign trade B2B SaaS market is characterized by a concentration of leading players in business growth and compliance sectors, while website building and ERP markets remain relatively fragmented [51] - The competitive advantages of SaaS providers vary, with platform-based firms focusing on traffic acquisition and resource-based firms emphasizing ecosystem integration [48]
中国外贸B2B SaaS行业研究报告
艾瑞咨询·2025-05-16 10:19