移动应用服务丨研究报告 摘要： 市场、用户、技术等多维度因素，驱动轻量化应用蓬勃发展 市场环境：移动网民规模增速持续放缓，超级应用揽获超六成有效使用时长，移动应用存量市场竞争加剧。 开发者需转变业务逻辑，借轻量化应用实现业务可持续增长。 用户需求：轻量化应用拥有广泛用户基础，获得近九成用户青睐，彰显出广阔发展前景。其展现出的用户对 简洁高效的追求、对设备性能的关注、对纯净体验的渴望，也为开发者指明了方向。 技术发展：跨平台框架、云计算赋能、模块化设计，为轻量化应用的繁荣提供了技术基石。 轻量化应用生态发展成效初显，并与传统应用互补共生 发展现状：微信、抖音、支付宝等超级应用，以及鸿蒙元服务、安卓快应用、苹果轻App，共同形成轻量化 应用生态。当前轻量化应用超800万款，成为用户访问移动应用服务的重要入口。 互补逻辑：传统应用生态成熟、功能完整，支撑深度体验并沉淀核心用户；轻量化应用转化路径短、开发成 本低，契合碎片化场景且支持快速试错，二者协同构建出移动应用服务矩阵。 作为轻量化应用代表，元服务全链路解决开发者痛点，赋能应用开发运营过程 分发获客：元服务立体分发矩阵覆盖全域流量，鸿蒙意图框架驱动元服务高效分发 ...

Group 1: AI Advertising and Market Trends - AI advertising has become a hot topic at CES 2026, showcasing the deep integration of technology and advertising, with major companies like Disney and Amazon leveraging AI to optimize ad effectiveness and enhance user experience [3][4] - The 2025 AI Development Report indicates that China may surpass the US in AI model leadership, with open-source models aiding this progress, while the AI competition between the two countries intensifies [5] - The competition among major Chinese internet companies in the generative AI ecosystem is heating up, with Alibaba and ByteDance leading the first tier, while Tencent and Baidu follow in the second tier [6] Group 2: AI Hardware and Ecosystem Development - The AI recording pen market is expanding, with companies like DingTalk and Feishu accelerating their hardware layouts, focusing on creating multifunctional "smart office assistants" [8] - The emergence of GEO (Generative Engine Optimization) is changing how businesses influence AI responses, raising concerns about information manipulation and the need for industry self-regulation [7] - Major appliance companies are focusing on AI and globalization strategies, with retail sales of home appliances expected to exceed 1 trillion yuan, driven by policies promoting green consumption [22] Group 3: AI in Healthcare and Robotics - The AI+ healthcare market is projected to reach $127 billion by 2025, with significant advancements in clinical decision-making and patient services, although challenges in data quality and commercialization remain [18] - The aging population in China, with over 310 million people aged 60 and above, presents a growing demand for elderly care robots, despite current low penetration rates [19] - The humanoid robot market is expected to see explosive growth, with production capacity entering the tens of thousands, driven by companies like Tesla and UBTECH [20] Group 4: AI Music and Content Creation - The AI music industry is transitioning from experimentation to commercial exploration, with significant collaborations between major music labels and technology companies [27] - The narrative ability of content, exemplified by the Chinese IP "The Three-Body Problem," is becoming a core competitive advantage in the AI model race [13] Group 5: AI Mobile and Agent Development - The AI mobile phone sector is evolving, with companies like Apple and Alibaba exploring new interaction models, emphasizing the importance of data sharing and user-centric design [11][12] - The development of AI agents is entering a differentiation phase, with various companies focusing on unique value propositions in entertainment, service efficiency, and productivity tools [10] Group 6: AI Commercialization and Financial Dynamics - OpenAI's partnership with Cerebras aims to break Nvidia's monopoly, but the company faces significant financial challenges, with a projected cash burn of $17 billion in 2026 [14] - The AI hardware market is witnessing a shift towards lightweight collaborations, as companies like ByteDance explore partnerships to enhance their AI hardware offerings [32]

商用具身智能丨白皮书 汇聚学术与产业观点，确立统一评估基准 核心摘要： 具身智能是人工智能的重要发展方向，被普遍认为是实现人工通用智能的重要路径。其核心特征在于智能体依托物理身体，通过感知—理解—决策—行 动的闭环，与环境进行强交互并持续学习，进而展现出自主性、泛化性和适应性。全球专家普遍强调，具身智能不仅是机器学习、计算机视觉与机器人 技术的综合体现，更是AI走向落地化和实用化的重要标志。 具身智能彻底火了。国外市场，FIGURE营收为零，最新估值已达390亿美金。国内市场，十五五规划明确将具身智能纳入重点产业布局。国内头部厂家陆续拿到工商 业场景订单，宇树科技宣称2025年营收突破10亿元。具身智能市场，既不是中国自弹自唱，也不是空中楼阁了。万亿级市场脉络已打开，且看中美具身智能的精彩 角逐。 定义阐释：具身智能的全球理解 商用场景的分类和区别 技术支撑多样形态，跨界满足多元需求 不同形态的具身智能机器人正并行演进，满足零售、餐饮、工厂、物流、教育、医疗等场景需求。商用具身智能服务于零售、餐饮、医疗、安防等复杂 动态环境，更依赖多模态感知、人机交互和泛化能力，旨在提升服务体验与灵活运营。工业具身智能主要面 ...

Industry Environment - The rise of Lao Pu Gold has attracted attention from luxury goods giants, with single-store sales exceeding Cartier and Van Cleef & Arpels, and a gross margin of 40% achieved through high-end mall locations and traditional craftsmanship [2][3] - Star Creation Group targets high myopia consumers with a new sports eyewear brand, NSVE, addressing the needs of individuals with over 450 degrees of myopia in sports scenarios, while transitioning stores to focus on professional services [4] - Luxury brands face challenges from the second-hand luxury market and emerging local brands, with sales declines for brands like Michael Kors and Coach, although some have seen recovery through product innovation and marketing adjustments [5] - Domestic sports brands are gaining market share, with Anta leading with revenue of 70.826 billion yuan and a net profit of 15.6 billion yuan, while Nike and other international brands experience slower growth [6][7] - High-end brands struggle as mid-range consumers flock to affordable options, with supermarkets like Sam's Club and Costco seeing high sales of budget down jackets, while premium brands face declining sales due to high prices and quality concerns [8][10] Key Trends - StockX's report indicates a significant increase in sales for nearly 200 brands, with Nike and Jordan leading, while emerging brands like MIZUNO show notable growth [9] - The popularity of affordable down jackets among middle-class consumers reflects a shift towards value-driven purchasing, with brands like Bosideng facing challenges as they move towards higher-end products [10][12] - The outdoor backpack market is evolving, with brands like Salomon and KAILAS capitalizing on the growing trend of trail running, indicating a shift in consumer preferences towards functional and stylish outdoor gear [11] Brand Dynamics - Pop Mart's Labubu IP saw a rapid rise and subsequent market crash, highlighting the volatility of collectible markets and the need for new growth points [13][14] - Li Ning's participation in Milan Fashion Week showcases a blend of high-quality design and sports technology, aiming to resonate with urban consumers [15] - High-end outdoor brands are focusing on immersive experiences to connect with consumers, as seen in the launch of KAILAS's new line that emphasizes natural aesthetics and sustainable materials [16] - Seven Wolves is showcasing a blend of Eastern wisdom and technology at international exhibitions, emphasizing the shift from scale to value in the Chinese apparel industry [17][18] - China Duty Free Group's acquisition of DFS's Hong Kong and Macau stores aims to enhance its global footprint, despite recent fluctuations in performance [19] - Deckers Brands is streamlining its portfolio by closing underperforming brands to focus on more profitable ones like Hoka and UGG [20] - Aokang's AI fashion show represents a new marketing paradigm in the footwear industry, emphasizing digital transformation and consumer engagement [21][22] - Dongfang Tang is launching a pop-up store featuring traditional craftsmanship, aiming to modernize heritage techniques and expand into urban and international markets [23]

宠物科技用品发展研究 丨白皮书 核心摘要： 近年来，全球"它经济"持续升温，中国宠物市场正从"基础饲养"向"品质养护"加速升级，宠物科技用品作为核心增长引擎，已进入"智能化、健康化、个性化"的爆发 期。2024年中国宠物市场规模达3453亿元，其中宠物智能用品市场规模突破102亿元，占宠物用品市场的20%，一线城市渗透率超35%，智能喂养、健康监测、环 境清洁三大细分赛道增速领跑，伴宠机器人销售额同比增长210%，智能项圈等健康设备增速达180%。 从需求端看，养宠人群呈现"高线化、年轻化、情感化"特征，情感陪伴需求推动消费升级，用户年均养宠花费4440元，其中智能用品支出占比达50.8%，55.6%的 用户年投入501-2000元。但养宠痛点仍突出，42.5%的用户受毛发异味困扰，38.4%面临宠物无人照料问题，为科技产品提供明确需求场景。 市场格局方面，竞争呈现"多元参与、群雄逐鹿"态势，头部集中度仍有提升空间。产品趋势上，"AI+全场景"成为核心方向：一方面，设备从单一功能向多模态交互 进化，如支持卫星定位的智能追踪器、具备AI健康分析的喂食器；另一方面，人宠共居需求推动家电适配，吸尘器、扫地机器人、空 ...

企业级AI应用行业 丨研究报告 应 用层 ： Agent成为当前企业级AI应用落地的核心载体，拆解最小任务单元，利用Function Call、MCP、Skills等方式，促进Agent与企业业务流程的深度整合。 支撑层： 以场景为中心进行模型选型，构建Data+AI的数据底座与面向AI的数据安全体系。 基础设施层： AI算力基建向多元异构演进，国产替代背景下软硬件深度协同优化重要性凸显。 组织层： 高 层推动的顶 层设计、员工维度的角色升级共同推动企业的AI转型。 厂商落位： 目前企业级AI应用领域主要有应用软件、技术服务及解决方案、云服务和AI模型四类厂商，部分深耕垂直场景，部分聚集平台能力，形成分层协作、动态竞合 的格局。 发展趋势： 1）大模型 由单一的Transformer架 构 向 多架构并行 迭代演进 ，未来可通过组合架构灵活、高效适配不同场景；2）A I有望深度 介入并重 构 企业流程 ，人机协 作模式将发生转变；3）AI在 科研领域 可形成技 术底座、核心 能力、 科研流程、价值输出的闭环，帮助企业提升竞争力； 4 ） 物理 AI 演进将拓宽AI应用的价值边界，形 成更完整的智能业务链；5） ...

Core Insights - The global dietary supplement market is experiencing strong growth, with China leading at a 10% growth rate, highlighting its potential as a vibrant growth engine [1][2] - The cross-border import health product market in China has grown 19 times over 16 years, with the top five brands holding over 60% market share, indicating a high concentration in this segment [4] - Despite a considerable market size, China's per capita consumption is only 22% of that in the U.S., with a penetration rate below 30% and only 10% of users being loyal, revealing significant growth potential [6] Regional Dynamics - The Asia-Pacific region is projected to hold a 38% market share in 2024, with China as the core growth engine at a 10% growth rate, surpassing other major regions [2] Cross-Border Market Growth - The cross-border import health product market has seen its import value rise from $410 million to $7.75 billion from 2008 to 2024, with a compound annual growth rate of 20.2% [4] Growth Potential in China - In 2023, China's per capita consumption of dietary supplements was $23.3, only 22% of the U.S. level, with a penetration rate under 30%, indicating substantial room for growth [6] Learning from Japan - Japan's mature market experience, characterized by a balanced regulatory framework and high consumer penetration, offers valuable lessons for China's health product market [9] FANCL's Market Leadership - FANCL leads the Japanese market with an 18% market share, leveraging over 40 years of brand experience and a focus on Asian dietary needs [12] Nutritional Needs of Asian Populations - Significant differences in dietary structure, cooking habits, and genetic traits among Asian populations necessitate targeted nutritional supplementation [14] Social Media Influence - Social media is driving the diversification of nutritional supplements, with various content forms and audience segments emerging [18] Consumer Challenges - The diversification of nutritional supplements has led to safety and convenience challenges, with many consumers struggling to manage multiple products [20] Age-Specific Nutritional Strategies - Age-specific nutritional strategies are emerging as a practical solution to balance scientific precision and cost-effectiveness in the market [22] Scientific Basis for Nutritional Strategies - Age and gender differences in nutrient absorption create a scientific basis for age- and gender-specific nutritional strategies [24] FANCL's Implementation of Age-Specific Strategies - FANCL pioneered the adult age-specific nutrition pack in 2015, focusing on the unique dietary needs of Asian populations [26] Diverse Health Demands - Different demographic groups are increasingly aware of their nutritional needs, driving a trend towards more personalized and comprehensive health solutions [28] Industry Evolution Towards Comprehensive Solutions - The industry is moving towards comprehensive nutritional solutions that address diverse health needs across various demographics [30] High Absorption Focus - Consumers are shifting their focus from "high content" to "high absorption," with a significant majority valuing absorption rates and scientific formulations [32] User Experience Challenges - Consumers face challenges with product conflicts and convenience, prompting the industry to seek integrated solutions [34] FANCL's Innovative Solutions - FANCL's comprehensive nutrition packs address industry pain points through personalized formulations and convenient packaging [35] Precision Nutrition and Technological Innovation - The market is transitioning towards precision nutrition and scientific validation, with innovative formulations and delivery methods enhancing product quality [38]

企业社会化用工趋势 丨分析报告 摘要： 概念： 社 会化 用工 泛指企业与员工之间建立标 准劳动关系以外的其他各类用工形式，包括业务外包、劳务派遣、按小时计酬、平台型 灵活用工、劳务用工、共享用工、 退休返聘等多种形态。 环境：宏观经济环境波动，适龄劳动人口数量下行， 企业面临人力短缺与成本上升的双重压力 ，制造业与批发零售行业庞大用工数量及固有的用工特点使其成为社会化 用工模式接受度最高、应用最广泛的领域。 消费零售行业：面向销售峰谷和市场变化需求，综合使用 业务外包、按小时计酬、平台型灵活用工、劳务用工 模式；轻餐饮与即时零售企业社会化用工占比显著； 员工 流动性居高不下 是行业社会化用工核心痛点。 生产制造行业：面向产能波动及战略聚焦需求，综合使用 业务外包与劳务派遣 用工 模式；外资和头部民营企 业更 倾向社会化用工； 招募环节 是行业社会化用工的核心 痛点。 趋势：1）社会化用工规模持续扩大，配套政策法规有望进一步完善；2）社会化用工逐渐成为企业标配，人力资源服务商向专业化、数字化升级；3）个体与组织的关系由 依附转为共生，个体能力结构要求趋于多元化；4）企业、政府、个体、服务商 四方协力 ，共同推 ...

Core Insights - The article emphasizes the rapid evolution of marketing intelligence agents, which are transforming from auxiliary tools to autonomous decision-making systems in marketing, driven by advancements in AI technology [1][4][11]. Market Trends and Global Dynamics - Three major changes are identified: accelerated changes in platform advertising environments, rising privacy requirements, and increased digital marketing investments by companies [2]. Emergence of Global Marketing Intelligence Agents - The application of computer technology in marketing is undergoing a profound transformation, evolving from data analysis and decision support to full-chain marketing automation systems [4][11]. Challenges for Chinese Enterprises in Overseas Marketing - Chinese companies face significant challenges in overseas marketing, including cultural differences, complex channels, privacy and compliance issues, and cross-border payment difficulties [6]. Opportunities for Chinese Enterprises in Overseas Marketing - Marketing intelligence agents provide crucial support in content creation, compliance review, and localization for Chinese enterprises venturing abroad, leveraging the rapid iteration of open-source large language models [8]. Definition of Marketing Intelligence Agents - Marketing intelligence agents are defined as products based on generative AI or machine learning algorithms that can autonomously or semi-autonomously execute marketing-related tasks, assisting or replacing human marketing efforts [9]. Transition from Marketing Tools to Autonomous Agents - The development of marketing technology is transitioning from "tools" to "agents," with these agents now capable of real-time optimization across multiple channels [11][13]. Key Capabilities of Marketing Intelligence Agents - The four core capability areas of marketing intelligence agents include market insights, content generation, campaign optimization, and evaluation report generation, enabling full-chain automated marketing and continuous optimization [15]. Future Technology Trends - The collaboration of multiple agents forms a closed-loop system, combining creative, deployment, and analytical agents to achieve a cycle of creative generation, advertising deployment, data feedback, and strategy adjustment [17]. Challenges in AI + SaaS Models - The monetization of AI within SaaS models faces challenges, with companies adopting a consistent commercial approach but maintaining conservative expectations regarding AI's impact on financial reports [19]. Global and Chinese AI Marketing Market Environment - The AI + marketing market is rapidly evolving, driven by technological innovation, regulatory policies, and changes in business models, with both international and Chinese markets transitioning from "tool-based" to "intelligent" approaches [22]. Commercial Model Analysis of Marketing Intelligence Agents - The commercial model of marketing intelligence agents is evolving from a "single software subscription" to a "multi-dimensional revenue system," encompassing SaaS subscriptions, advertising revenue sharing, and value-added services [31]. Market Size and Forecast for China's Intelligent Marketing Agents - The market for intelligent marketing agents in China is expected to exceed 100 billion yuan by 2030, driven by the integration of AI technologies and the digital transformation of the advertising industry [34]. Digital Marketing Penetration in China - China's digital economy is growing rapidly, with a growth rate of 7.39%, and the digital marketing sector is entering a phase of accelerated penetration due to advancements in AI technologies [36]. Policy Framework for AI + Marketing in China - China has established a multi-layered policy framework to support and regulate the integration of AI and marketing, covering strategic guidance, technological research, industry applications, and compliance [38][41]. Global Opportunities for Chinese Enterprises - Chinese marketing intelligence products have a global opportunity to challenge existing giants by offering next-generation, AI-native automated infrastructure, leveraging unique business and talent structures [45][48].

2025年，NMN全球合规化进程迈入实质性加速阶段。随着12月美国与澳大利亚相继明确为其背书，美国、 日本、加拿大、澳大利亚等全球主要市场均已通过不同监管路径确认NMN的合法地位。这标志着国际监管 共识已从早期的安全评估阶段，转向如何在清晰的安全边界内推动其规范应用的新阶段。 在中国，目前NMN尚未获得药品、保健食品等许可，行业虽面临政策限制，但已显现积极信号，其作为化 妆品新原料的备案已于2022年通过，为行业规范化发展奠定基础。2025年4月，国家市场监督管理总局已 将NMN列为保健食品审批受理名单中，未来政策开放值得期待。同时，随着人口老龄化加速催生的 "银发经 济"、年轻群体 "抗初老" 需求爆发，叠加全酶法等合成技术的突破带来成本下降与纯度提升，NMN 的市场 潜力正持续释放。 NMN行业 丨研究报告 摘要： NMN（β-烟酰胺单核苷酸）作为人体内 NAD （烟酰胺腺嘌呤二核苷酸）的直接前体，凭借提升 NAD 水平 以实现抗衰老、修复DNA、调节代谢等核心功能，正成为全球健康产业的焦点。从科学研究到商业化落地， NMN行业历经数十年探索，已从实验室走向大众视野。 当前，中国已成为全球最大的NMN原料 ...