20 25年11月5日 至 10日期间 ，第八届中国国际进口博览会在上海国家会展中心 举办 。作为党的二 十届四中全会后首场重大国际经贸盛会，本届进博会共迎来 155个国家 、 地区和国际组织参与， 4108家境外企业参展，展览总面 积突破43万平方米，创下历 史新高，充分展现了中国推进高水平 对外开放的 坚定决心。 在医疗器械及医药保健展区核心区域，香港膳食营养补充剂新锐品牌小主设立了逾 200平方米 的"港风国医馆"，该展馆深度融合香港设计风格与传统草本文化，系统呈 现了中华汉方智慧的创 新成果。品牌同期在香港馆设置分会场，携手其他优秀港企，共同向国际观众展现香港品牌的卓越 品质与创新活力。 本次进博会期间，艾瑞咨询受邀出席小主品牌全球新品发布会。基于对天猫、京东、抖音、小红 书、快手以 及 Amazon、Shopee、TEMU等主流电商平台销售数据的系统统计与分析，艾瑞确认小 主在"跨境汉方膳食营养补充剂"品类全球线 上销量第一。发布会现场，艾瑞数智副总裁彭怡女士 向小主控股执行董事颁发了该市场地位 确认 证书。 发布会中，艾瑞数智副总裁 彭怡表示： 作为港商 代表，韩喜阳 先生也 应邀出席本届进博会的 ...

《2025年中国网络助贷行业研究报告》，以"特殊时期-历史使命-群体价值-未来趋势"为核心脉络，解析 行业发展逻辑。报告指出，数字经济推动下，2025年中国网民达11.2亿，信贷成居民日常，2024年不含房 狭义消费贷余额21.7万亿；互金助贷2024年规模3.5万亿，CR5达76%，以增信、分润为主要模式，风 控、资金获取与获客为核心能力。基于5285人调研，借新还旧与大额消费用户为行业深度客群，需求及信 息敏感度存差异。面对监管新规，24%以上业务利润或降3%-6%，平台需转向24%以下业务或拓展多元金 融服务，为行业合规化发展提供方向。 网络助贷行业 丨研究报告 核心摘要： 不可阻挡之势 数字的生产资料属性被夯实，科技无意间开启的社会迭代 根据国家互联网中心的统计数据， 2004 年中国网民总数不足 1 亿，但是截至 2025 年这一数字已经 上升到 11.2 亿。其中 2006 年到 2015 年这十年是网民增长速度最快的十年，也是数字经济在人们 尚未有所反应时，迅速重塑中国社会的十年。改变起始于用户获知信息的方式，深化于社会经济生 活的模式。 金融，作为链接各类型经济主体的线索，也在这场变革中悄然改 ...

快手新银发人群丨洞察报告 核心摘要： 随着 45岁以上群体从2 020 年的 4.6亿增至2 023 年的 6.6亿，以"活力、价值、得劲"为核心特征的"新 银发人群"已崛起成为消费市场的重要引擎。他们的需求也推动我国银发经济从"基础养老"向"品质生活"加 速跃迁。 在此背景下，艾瑞咨询联合快手磁力引擎发布《 2025快手新银发人群洞察报告》。洞察揭示，在政策、技 术、经济的共同驱动下，随着该群体自我意识的深化，其消费需求正从满足'可用'的基础层面向追求'心 安'的品质层面升级。这一深刻变迁，与快手平台的内容与电商生态高度契合，从而充分激发了新银发人群 的消费潜力。 本白皮书通过对行业趋势、人群画像与生态优势的全面解构，深度聚焦快手主版超 1亿新银发人群，详细分 析其群体特征与消费习惯；并结合典型商家案例，系统梳理经营方法论，旨在为品牌及商家方提供一张把握 新银发经济机遇、撬动未来增长的战略路线图。 行业趋势： 新银发市场规模与潜力爆发，政策技术双轮驱动 45岁以上新银发人群规模占比攀升，人口红利持续释放 公开资料显示， 2023 年我国 45岁以上人口消费规模已超1 4万 亿，消费比例逐年提升。随着 "银发 ...

快手新银发人群 丨洞察报告 核心摘要： 随着 45岁以上群体从2 020 年的 4.6亿增至2 023 年的 6.6亿，以"活力、价值、得劲"为核心特征的"新银发人群"已崛起成为消费市场的重要引擎。他们的需求也 推动我国银发经济从"基础养老"向"品质生活"加速跃迁。 在此背景下，艾瑞咨询联合快手磁力引擎发布《 2025快手新银发人群洞察报告》。洞察揭示，在政策、技术、经济的共同驱动下，随着该群体自我意识的深化，其 消费需求正从满足'可用'的基础层面向追求'心安'的品质层面升级。这一深刻变迁，与快手平台的内容与电商生态高度契合，从而充分激发了新银发人群的消费潜 力。 本白皮书通过对行业趋势、人群画像与生态优势的全面解构，深度聚焦快手主版超 1亿新银发人群，详细分析其群体特征与消费习惯；并结合典型商家案例，系统梳 理经营方法论，旨在为品牌及商家方提供一张把握新银发经济机遇、撬动未来增长的战略路线图。 新银发力量定义：活力绽放、价值彰显、"得劲"生活 新银发力量以45岁以上人群为核心，围绕"健康自护+兴趣自洽+价值自立"塑造全新消费新生态，展现出"活力、价值、'得劲'"的群体共性特征，打破 了传统银发群体刻板印象， ...

Core Insights - The 2025 Double 11 event marks a significant transformation in the e-commerce landscape, characterized by an extended promotional period, simplified promotional strategies, and a diversified competitive environment [1][2][3] Market Overview - The market scale for Double 11 reached a new historical high, with total online retail sales nearing 1.8 trillion yuan, reflecting a year-on-year growth of over 10% [2] - This growth represents a staggering increase of approximately 35,000 times compared to the first Double 11 in 2009, which had sales of only 52 million yuan [2] Growth Trends - The growth rate has slowed down, but the quality of sales has improved, indicating a shift from rapid growth to a more mature market phase [3] - The promotional period has been extended to over 30 days, leading to a more distributed sales pattern rather than a peak on November 11, which alleviates logistics pressure and enhances user experience [3] Platform Differentiation - Different platforms are adopting unique development models: Taobao focuses on flash sales, JD leverages its supply chain, and Pinduoduo emphasizes cost-effectiveness and direct connections with manufacturers [4] - Market shares remain stable, but competition in specific categories and user demographics is intensifying [5] User Growth - Active user numbers for major e-commerce apps have generally increased compared to 2024, with JD showing the most significant growth at 24.7% [8] Consumption Behavior - Consumer behavior is shifting towards rationality, with distinct competition among categories and the rise of new consumption trends [10] Category Performance - In the 3C digital category, JD holds over 60% of online sales, maintaining its leading position due to advantages in product authenticity and service [12][14] - JD also leads in the home appliance category, while Taobao/Tmall and Douyin are gaining traction in smaller appliances [15][17] - In the apparel category, JD has achieved significant growth, with a sales increase of 30%, outperforming the industry average [20] - For daily necessities, JD, Pinduoduo, and Douyin rank as the top three in growth, with JD leading at a 29% year-on-year increase [23] Emerging Consumption Trends - Five key emerging consumption trends are identified: smart consumption, health-oriented products, emotional value-driven purchases, personalized customization, and instant retail [24][26] Innovation in E-commerce - AI technology has been deeply integrated into various aspects of e-commerce, enhancing operational efficiency and user experience [27][29] - Marketing strategies have shifted towards simplified, transparent pricing models, with innovations in live streaming and social marketing [31][33] - User experience has been prioritized across platforms, focusing on service quality, logistics, and customer support [34][36] Industry Evolution - The Double 11 event signifies a transition from scale-driven growth to quality-focused development, highlighting the importance of user trust and experience in the evolving e-commerce landscape [38][39]

营养补充剂 丨洞察 报告 核心摘要： 全球营养补充剂市场强劲增长，中国以 10% 增速领跑全球，成为最具活力增长极。中国跨境进口保健品市场 16 年增长 19 倍， FANCL 等头部五强占据超 60% 市场份额，成为高速增长赛道中的领军力量。尽管市场规模可观，但人均消费仅为美国 22% 、渗透率不足 30% 、粘性用户仅 10% ，三重差距揭示出数倍 增长 空间。 亚洲人群在膳食结构、烹饪习惯和体质基因三方面与欧美人群的显著差异，决定了针对性营养补充的必要性。然而，当前市场面临营养补充多元化带来的安全性与便 利性双重挑战， " 瓶瓶罐罐 " 管理负担与成分叠加过量风险凸显，倒逼行业向科学化、精准化转型。 分龄分性别营养策略成为兼顾科学精准与成本效益的最优解。 FANCL 作为行业先行者，于 2015 年率先推出全球首款成人分龄营养包，深耕亚洲体质特征，开创 行业先河。日本市场政策、消费、供给三端协同成熟的发展经验，为中国保健品市场的发展提供了宝贵经验。 未来，精准营养与科技创新将共同推动行业向高质量升级，通过持续消费者教育和产品体验优化，满足消费者全生命周期的健康需求。 区域格局：中国成为全球最强增长引擎 ...

Core Insights - The private domain e-commerce industry is experiencing rapid growth due to the saturation of user growth and rising customer acquisition costs, necessitating refined and differentiated operational strategies to meet user demands and enhance brand competitiveness [1][2][12] Industry Overview - Development Background and Drivers - The number of online shopping users in China reached 970 million in 2024, with a penetration rate close to 90%, indicating limited natural growth potential. This shift has led the e-commerce industry to transition from acquiring new users to managing existing ones [2] - Private domain e-commerce, characterized by lower customer acquisition costs and a focus on long-term user value, aligns with the industry's current demand for lifecycle management and refined operations [2] Demand Side - User Needs - Users are increasingly prioritizing service and personalized experiences, with a significant emphasis on after-sales service, product variety, and personalized fulfillment, which aligns with the refined operational strategies of private domain e-commerce [4] Supply Side - Brand Focus - In the era of stock competition, brands are increasingly focusing on digital and channel operational capabilities to enhance competitiveness through private domain layouts [6][7] Policy Environment - The government has introduced various policies to promote the healthy development of the private domain e-commerce sector, encouraging participation from individuals and small businesses to stimulate new consumption and individual economic growth [9][10] Industry Characteristics - Stages of Development - The private domain e-commerce industry has evolved through several stages, currently entering an AI-driven phase where digital capabilities and innovative models are key growth engines [12][13] Operational Model - Private domain e-commerce drives growth through a comprehensive refined operation model that enhances user lifecycle value, from multi-channel customer acquisition to user asset management and trust-building through personalized content [15] Market Space - The industry is projected to grow at a rate of 6.3% in 2024, reaching a scale of 2.3 trillion yuan, with expectations of surpassing 3 trillion yuan by 2025 due to consumption incentives and technological advancements [18][19] Participant Ecosystem - The private domain e-commerce ecosystem consists of brands, store owners, platforms, and consumers, with various player types contributing to a diverse operational landscape [21][24] Platform Insights - Player Types - Different player types, including comprehensive, vertical, and brand platforms, serve as core suppliers of goods and services, while tool players provide the necessary operational infrastructure [24] Market Landscape - Survival Player Advantages - Leading platforms in the private domain e-commerce space focus on marketing innovation, user recognition, and supply chain capabilities to establish core competitive advantages [27] User Insights - User Demographics - The majority of private domain e-commerce users are women aged 24-39, with a high level of education and income, indicating a broad reach across various city tiers [41] User Behavior - Purchasing Patterns - Users primarily purchase daily consumables, with price discounts, product variety, and personalized service experiences driving increased purchase frequency [43][44] User Experience Feedback - User satisfaction is high, with over 80% expressing satisfaction with their shopping experiences, indicating potential for further enhancement through refined operations [48] Store Owner Insights - Profile - Female store owners, primarily aged 31-40 and well-educated, are motivated by self-improvement and economic independence through private domain e-commerce [51][54] Merchant Private Domain Layout - Nearly 90% of surveyed merchants have initiated private domain layouts, indicating positive early results in revenue contributions and operational efficiency [59] Future Trends - Operational Refinement - The shift from traffic-oriented to user-centric operations is essential for sustainable growth, emphasizing long-term relationships with users [68] Future Trends - Technology Integration - The application of AI technology across various operational aspects is expected to enhance efficiency and optimize industry development [71] Future Trends - Model Export - Leading players are exploring overseas markets by leveraging successful domestic models, indicating a trend towards international expansion [73]

Group 1 - L'Oréal has dropped out of the top 10 beauty brands, with domestic brands gaining market share, particularly on platforms like Douyin, where domestic brands occupy 7 out of the top 10 spots [3][9] - The beauty market is experiencing a significant shift, with domestic brands like Han Shu and Proya leading, while international brands face pressure [3][9] - The cosmetic market is seeing a rise in niche segments, such as neck care, with brands like KAZOO and SDX emerging as notable players [3] Group 2 - The medical beauty market is projected to reach 370 billion by 2025, attracting beauty companies to diversify into this sector [4] - Companies like Juzhi Biotech have received NMPA approval for innovative collagen products, indicating increased competition in the collagen injection market [4] - Challenges in the medical beauty sector include high regulatory barriers and product homogenization, necessitating breakthroughs in technology for sustainable growth [4] Group 3 - The soap market is undergoing a transformation, with a shift towards high-end products priced between 10-20 yuan, driven by consumer demand for natural ingredients [5] - Handmade soaps are gaining popularity among environmentally conscious consumers, although they face challenges in scaling production [5] - Brands are innovating by expanding usage scenarios for soaps, indicating a trend towards personalized and situational products [5] Group 4 - PDRN technology is transitioning from a niche medical beauty ingredient to a mainstream skincare component, with innovations in raw materials and product formulations [6] - The market is seeing a diversification of PDRN applications, including anti-aging and sensitive skin care, enhancing its appeal [6] - Companies are leveraging AI and molecular optimization to improve product efficacy and absorption [6] Group 5 - Hong Kong is emerging as a testing ground for domestic beauty brands aiming for global expansion, with brands like Guansha and Dr. Wong adopting different strategies to penetrate the market [8] - The recovery of Hong Kong's tourism sector provides a significant opportunity for these brands to attract international customers [8] Group 6 - The luxury beauty sector is entering a "cooling period," with major players like Kering and L'Oréal focusing on resource sharing and strategic partnerships rather than aggressive expansion [10] - L'Oréal's acquisition of Kering's Creed brand for 4 billion euros highlights the trend of luxury brands consolidating their beauty portfolios [10] - The collaboration also signals a growing interest in health and longevity science within the beauty industry [10] Group 7 - The medical beauty industry is focusing on technological advancements, with new materials becoming a strategic priority [11] - Recent funding trends indicate a strong interest in injectable fillers and functional skincare materials [11] - Companies are exploring innovative applications of new materials to enhance safety and efficacy in medical beauty products [12] Group 8 - The domestic fragrance brand "Song Dynasty Fragrance" is rapidly expanding, with a unique dual pricing strategy for online and offline sales [13] - The brand's marketing approach, particularly targeting male consumers, has raised concerns about brand positioning and long-term image [13] - The brand's growth is heavily reliant on social media platforms like Douyin for sales [13] Group 9 - The return of popular Douyin beauty influencer Zhu Guagua highlights the ongoing importance of influencer marketing in driving brand growth [14] - Zhu Guagua's success is attributed to a focus on high-quality beauty selections and effective promotional strategies [14] - The trend indicates that brands need to balance collaborations with top influencers and their own direct sales channels for optimal growth [14] Group 10 - Hermès is exploring the skincare market, with plans to launch products post-2028, indicating a strategic move to expand its beauty portfolio [15] - The brand's current beauty offerings primarily include perfumes and cosmetics, with a recent decline in sales prompting a reevaluation of its strategy [15] - This initiative reflects a broader trend of luxury brands diversifying their product lines to enhance market presence [15] Group 11 - Yatsen Group has released China's first beauty innovation white paper, showcasing advancements in research and sustainable development in the beauty sector [16] - The white paper emphasizes the importance of collaboration between academia and industry to drive innovation [16] - Yatsen's investment in R&D highlights its commitment to leading in the global beauty technology landscape [16] Group 12 - The acquisition of Italian hair care brand Foltène by Juhui Group marks a significant step in expanding its portfolio in the hair care market [17] - The brand's focus on gender-specific hair loss products aligns with growing consumer demand in China [17] - This acquisition reflects a trend among domestic beauty companies to pursue multi-brand strategies for international growth [17]

Core Viewpoint - The Chinese massage and foot therapy industry is experiencing significant growth and structural upgrades, driven by the "Healthy China 2030" strategy and increasing health awareness among the public, with the market expected to exceed 730 billion by 2026 and online user penetration surpassing 45% [1][2]. Market Size and Trends - By 2026, the user base in the massage and foot therapy industry is projected to reach nearly 250 million, with order volume approaching 30 billion and transaction value exceeding 730 billion [2]. - The industry has entered a stable and mature development phase, with online platforms becoming a crucial part of its growth [2]. Industry Development and Growth - The therapeutic wellness segment is becoming the growth engine of the industry, fueled by aging population demands, chronic disease management, and a shift in consumer focus from relaxation to proactive health maintenance [6][10]. Market Concentration - The therapeutic wellness market remains fragmented, but leading brands in high-tier cities are expanding rapidly, resulting in an increase in market concentration, with the top 10 brands' order share rising from 9.8% in 2020 to 13.5% in 2025 [10][13]. Store Growth Distribution - The number of therapeutic wellness stores is growing rapidly, with first-tier and new first-tier cities averaging a growth rate of around 20%, while second-tier and lower-tier cities are experiencing even higher growth rates of 26.9% and 44.1%, respectively [15]. User Characteristics - The user base is increasingly female and younger, with diverse needs driving sustained growth in the industry. Women are particularly focused on health maintenance and are more likely to engage in therapeutic services [38][57]. Female-Friendly Services - The upgrade of environments and services to be more female-friendly is creating a therapeutic and social experience that meets women's needs for safety, comfort, and privacy [41]. Consumption Trends - There is a noticeable trend of increased user frequency, with users making three or more transactions contributing significantly to the industry's gross transaction value (GTV) [47]. Project Preferences - Women primarily prefer therapeutic projects such as massage and foot therapy, with a notable inclination towards combinations like massage plus moxibustion for enhanced effects [66]. Purchase Experience - Female users often make their first therapeutic experience by directly visiting stores, while younger women (90s and 00s) are more inclined to use online group purchases and visit in groups [80]. Consumer Spending - Female users' single transaction spending is concentrated in the range of 100-299 yuan, with an average spending of 254 yuan on therapeutic projects, slightly higher than the overall average [85]. Repurchase Behavior - Nearly half of female users choose to repurchase from the same store due to the ability to negotiate service combinations and discounts, while around 40% opt for online repurchases due to price advantages [87]. Satisfaction Factors - Key factors influencing female user satisfaction include the skill of the therapists, the effectiveness of the service, and the comfort of the store environment [95].

Industry Environment - Japan's consumer market thrives on high-frequency innovation, evolving from imitation to user-driven innovation since the 1980s, with companies establishing consumer research centers to deeply explore needs [3][4] - The "medicinal food" industry in China has surpassed 370 billion yuan, with a total industry valuation exceeding 2 trillion yuan, driven by health awareness and policy support [5] - The plant-based protein beverage market is facing pressure, but leading companies are preparing for peak seasons with channel expansion and new product promotions [6] Beverage Market Trends - HPP cold brew tea, combining high-pressure cold sterilization with cold brewing, is gaining popularity among young consumers, despite its higher cost and niche market status [7] - The beverage market is witnessing a return of sugary drinks, with brands like Yuanqi Forest and Wahaha launching new sugary products, reflecting consumer preferences for taste and pleasure [8] - The bottled water market is shifting from price competition to value competition, with companies like Nongfu Spring and China Resources leading through product innovation and channel transformation [9][10] Brand Dynamics - Mondelez International reported a 5.9% revenue growth in Q3 2025, but faced profit margin pressures due to rising costs and declining consumer confidence in emerging markets like China [20] - Xu Fu Ji's Meilu energy biscuits have rapidly gained popularity in the sports nutrition market, leveraging event sponsorships and targeted marketing strategies [21] - Coca-Cola's Q3 2025 revenue reached $12.455 billion, driven by price increases and strong sales of sugar-free products, despite a slight decline in the Chinese market [22] Plant-Based and Health Trends - Yangyuan Beverage is enhancing its leadership in the plant-based protein beverage sector through product innovation and channel restructuring [23] - The low-sugar trend is becoming mainstream, with brands like Holleyou launching new products that balance health and taste [25] - Mengniu's milk powder business has achieved double-digit growth by focusing on emotional marketing and channel optimization to meet diverse consumer needs [26] Emerging Opportunities - The plant milk market is projected to exceed 100 billion yuan by 2025, with B2B channels becoming crucial for growth [14] - The sports drink segment is rapidly growing, with brands like Magic leveraging product upgrades and sports marketing to strengthen their market position [33] - The electrolyte drink market is dominated by brands like Dongpeng and Alien, with both focusing on channel strategies and product diversification to capture market share [31][32]