报告征集 | 2025年潮玩IP经济：解锁让“大龄儿童”买单的商业密码

Core Viewpoint - The article emphasizes the growing significance of "潮玩" (trendy toys) in the market, particularly among adults seeking emotional connections and nostalgia, driven by increased consumer spending, the rise of Generation Z, and cultural consumption upgrades [1][2]. Group 1: Overview of Trendy Toy IP Economy - The report aims to analyze the economic value and development potential of trendy toy IPs by examining the industry's evolution, value chain, and consumer preferences [3]. - It provides a comprehensive view of the current state and trends of the trendy toy IP economy, including market environment, participants, business models, and future opportunities and challenges [4]. Group 2: Case Studies of Trendy Toy IP - The report highlights successful case studies of trendy toy IPs, focusing on key factors such as business layout, storytelling, innovative business models, and fan economy construction [5]. Group 3: Consumer Demand from "Big Kids" - The report analyzes consumer profiles, motivations for purchasing trendy toy IPs, and core characteristics and behavior patterns of the target demographic, revealing insights into social needs, emotional connections, and surprise experiences [5]. Group 4: Future Opportunities and Challenges - The report explores the opportunities and challenges facing the trendy toy IP industry, providing strategic guidance for sustainable development and helping stakeholders understand future trends [6].