Core Viewpoint - Guizhou Moutai is facing short-term price fluctuations and policy adjustments, reflecting structural contradictions within the liquor industry [17] Group 1: Shareholder Meeting Insights - The Guizhou Moutai shareholder meeting was held on May 19, with a significant number of attendees, prompting a change in venue from the Moutai International Hotel to the Moutai Conference Center [2][3] - This year's meeting featured a simplified reception, with a shift from table meals to a self-service format and the absence of a wine tasting session, replaced by blueberry juice products [4][6] - The reduction in reception expenses and the absence of Moutai wine during the meeting surprised some shareholders, indicating a response to higher management's call for frugality [8] Group 2: Price Trends and Market Dynamics - The price of the flagship product, "Flying Moutai," has dropped from 2700 yuan to around 2100 yuan, reflecting a 22% decline, with further drops expected [12] - If the price of Flying Moutai falls below 2000 yuan, it could disrupt the entire pricing structure of Moutai products and impact the profitability of distributors [14][15] - Moutai's secondary growth product, "Moutai 1935," has also seen a decline in market price, currently around 700 yuan, failing to maintain its initial market position [14] Group 3: Strategic Goals and Challenges - The company aims to maintain the price of Flying Moutai above 2000 yuan, as a drop could lead to significant issues within the distribution network [16] - The chairman, Zhang Deqin, has set a modest revenue growth target of around 9% for 2025, which has been met with mixed reactions [19] - The company is facing challenges in appealing to younger consumers, with some expressing dissatisfaction over the discontinuation of certain products like the "Sauce-flavored Latte" [19]
股东也没茅台喝,变“抠”的茅台股东大会传递什么信号?