B站发布2025年Q1财报：广告、游戏收入持续增长 用户日均使用时长再创新高

Core Viewpoint - Bilibili (B站) reported strong financial performance in Q1 2025, with revenue reaching 7.0 billion RMB, a 24% year-on-year increase, and a significant 58% increase in gross profit, driven by growth in advertising and gaming revenues [2][11]. Financial Performance - Bilibili's Q1 2025 revenue was 70.0 billion RMB, up 24% year-on-year [2][13]. - Advertising revenue reached 20.0 billion RMB, growing 20% year-on-year, with performance ads increasing over 30% [9][11]. - Gaming revenue surged 76% year-on-year to 17.3 billion RMB [10][13]. - Adjusted net profit for the quarter was 3.6 billion RMB, indicating sustained profitability [11][13]. - Gross profit margin improved to 36.3%, marking the 11th consecutive quarter of sequential growth [2][11]. User Engagement and Community Growth - Daily active users reached 107 million, while monthly active users hit a record high of 368 million [2][16]. - Average daily usage time increased to 108 minutes, a historical peak [4][16]. - Monthly paid user count reached a new high of 32 million, with a retention rate of 80% for users who passed the entrance exam [4][16]. Content Ecosystem and Diversification - Bilibili's content categories continue to expand, with a 24% increase in viewing time for ACG (Anime, Comic, Game) content [4][17]. - The platform has seen a 14% increase in gaming content viewing time, with major game developers engaging with the community [5][10]. - Emerging categories like travel and AI content have also shown significant growth, with AI-related content viewing time increasing over 100% [5][17]. - Approximately 1.5 million content creators earned income on the platform, with a 200% increase in revenue from user tipping [6][17]. Revenue Structure and Advertising Growth - Revenue contributions from various segments include 40% from value-added services, 29% from advertising, 25% from gaming, and 6% from IP derivatives and other businesses [9][14]. - AI-related advertising revenue grew nearly 400% year-on-year, reflecting the platform's expanding advertising appeal [9][11]. - The number of advertisers on Bilibili increased by over 35% year-on-year, driven by the platform's unique content and user engagement [9][11].